• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The power of Mass Media to Influence

Extracts from this document...


The power of Mass Media to Influence It is the year 2006. We live in a world of fast growing economy with an as quickly developing technology. All sorts of modern mass media is available to keep us up to date with the daily news and happenings. The possibilities of obtaining information are enormous. Television, internet, radio, billboards, newspapers, magazines and so on are everywhere around us. These sources, though, don't provide us with objective information only. Nowadays the mass media is overfilled with advertisements from the big merchandising world. In this essay I will try to prove that people are more influenced by mass media than they would probably think they are. First of all, if you are like most people, you think that advertising has no or very little influence on you. You are wrong. ...read more.


We are tempted to buy more stuff, to keep dieting and most of all to read fashion magazines, which give us the same information over and over again. Now let us take a look at the one of the most important target groups of mass media, the youth. Every day teenage boy and girls are being exposed to a lot of advertisement. These children are an easy target for big merchandising businesses, because of the peer pressure that rules among them. They are just more likely to copy things they see and hear around them. Likewise, advertisements with famous people starring in them, are almost a certain guarantee for good sale numbers. This is because young people often have idols with whom they want to be identified and who they try to copy. So when they see their heroes wear certain clothes, drink certain drinks and use certain objects, it without doubt affects their behavior and their views on right and wrong. ...read more.


Idealistic commercials, in which both candidates were sketched as great personalities, as well as mean gossips and made-up scandals were shown to the people. Soon it simply turned out in a unfair competition in who was better at spreading the most dreadful information about the other, while in the meantime presenting oneself as a hero. The people didn't get a fair chance to form their opinions. They were just being indoctrinated by the media slogans. It all resolved in the fact that Kerry was portrayed by the Republicans as a person who changed his mind a little too often and George Bush got hold of the throne for four more years... I hope that these examples show just how people are influenced by mass media, even more that they realize. In conclusion, it can be said that the mass media in our society, with its cunning advertisements, will always find her way to influence us in our daily pursuance of success. Amount of words: 776 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. The mass media has played a major role in structuring public perceptions of crime ...

    a mass movement based on the false or exaggerated perception that some cultural behavior or group of people, frequently a minority group or a subculture, is dangerously deviant and poses a menace to society. It has also been more broadly defined as an "episode, condition, person or group of persons"

  2. Language investigation on two magazines, 'Top gear' and 'classic cars'

    The conclusion I have drawn from this investigation is that in many instances both writers have certain techniques, in an aim to attract their audience. Text A uses very obvious techniques trying to stand out to the reader and to draw the reader in to the article.

  1. How effective is X-Men at presenting the flawed hero and the sympathetic villain through ...

    Magneto's reasons for trying to turn the humans on Ellis Island into mutants are understandable in some ways because he truly believed that what he was doing was for a good cause and would benefit mutants in the upcoming future.

  2. Comparing Two Charity Advertisements

    Then, when we open up the leaflet this question is answered, but in the form of another rhetorical question and in the background there is an image of a room. Then below this tile is writing. This writing is telling us what actually happened in this room.

  1. Racism as defined by mass media

    Along with categorizing people of colour with the use of minority, they include words like crime, poverty and others that stereotype people of colour.4 This is viewed by young non-whites, which make them believe that this how things are and how they should be.

  2. Televisions influence on crime and violence.

    The long-standing news producer motto, "if it bleeds, it leads," is alive and well, and the network broadcasts are no better than the locals are. The world news shows are virtually indistinguishable from local news, both leading with blood and guts.

  1. Free essay

    How women are portrayed in advertisements

    In the hope of fitting in, girls as young as eight start starving themselves in anticipation that they'll lose weight. It is the main cause of certain health problems such as: anorexia, bulimic. It also causes problems with the way females view themselves, makes them lose self esteem, confidence and

  2. The President and the Media - Bill Clinton and George W. Bush's First Three ...

    that period by pushing for tax cuts and higher military spending, which resulted in a decade of deficits. Thus one should not judge a president by his performance in these first 100 days (Maggs and Barnes 2001). Jarol B. Manheim even argues in his 1979 study of the news conference

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work