• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The product that we chose is vodka ice blast - Discussing market research and target audience.

Extracts from this document...

Introduction

Media coursework assignment Your product The product that we chose is vodka ice blast. It is a mixture of fruit flavours and vodka in ice. It has an average of one shot of vodka per glass. The different flavours are strawberry, orange, lemon, lime, blueberry, and blackcurrant. These are the colours of the rainbow as shown in our advert. The target audience for your drink is teenagers, as it is fruity and strong. Market research and the target audience We conducted a market research, and found that there was a gap in the market. It showed us that there was not an ice blast drink with a content of vodka in. This showed us that this drink would we be ideal to fill this gap in the market. It would be perfect for the teenagers that drink alcohol, as they would not have to buy Alco pops every time they went into a club. We are aiming your product at teenagers because they are always looking for new drinks to try and when they go into a club and start dancing, they would want a drink that would cool them down. In addition, we did not target this product at older adults, as they would not drink vodka as they would rather drink wines and beers. ...read more.

Middle

This is because Alco pops are very common in clubs and the teenagers do not really care what kind of Alco pop they are drinking as long as it contains alcohol. However, the ice blasts are not very common everywhere. You would never find an ice blast or slush puppy machine in a club so teenagers would want to try something different so that is why we chose the ice blast instead of vodka and coco cola. Advert There is a large rainbow in the middle of the advert, which signifies a bright, fun mood. This is the focal point of the page as it is the showing the mood of the drink. We chose this, as it is the actual colours in the drink. The reason why we had it as the rainbow coloured drink is that the target audience is teenagers so they would like fruity drinks as well as vodka init. The advert also has signs relating to the drink e.g. sexy, rebel, we music. There is a symbol used here as teenagers look at symbols instead of words. It is better to put a love heart on our advert instead of the actual word 'love'. This signifies that this drink is for partying & clubbing, as it has to do with music. ...read more.

Conclusion

We could do this in the main town centre on a weekend, as this is when most teenagers come into town. On the handouts, you would put the name of the drink, the available flavours and places you would be able to find the product. You could also put posters up with a large picture of the drink in the middle and the name and details of the product underneath. This would attract many teenagers to look at the posters. You could advertise it on girl's magazines. This would be just after the beauty and fashion section of the magazine as this is where most girls look. This would attract teenage girls. Lastly you could do a television advertise where there is a gang of teenage girls and boys are going out clubbing and they order the 'kiss' drink and at the end one of the girls could get a kiss off the barman. Then a narrator would say 'go on try it you could be lucky one day'. Meaning if you ask for a 'kiss' you could get on off the barman. This would be great for the target audience, which are teenage girls as they like going out and getting kisses of boys. Therefore, this would be a good enough reason to get one. Words-1321 Achita Desai, 10 AJH ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. I think that promotion is the main problem with MILO. There seems to be ...

    MILO 2. MILO bars 3. MILO chilled dairy 4. MILO malt 5. MILO mousse 6. MILO PETERS ice cream 7. MILO ready to drink 8. MILO Powder 9. MILO tetra pack MILO's competitors include sports drinks such as: * Lucozade * Red Bull * Adrenaline Rush * 180 energy *

  2. Our product is a toilet seat that lifts up with the step of a ...

    The human resource person can give the heads up and keep everyone on track so that nobody strays from the basic fundamentals of the organization. Another person would handle inventory so that we can keep up with a growing business.

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    And in the advert fro L'Or�al straightening cream - "L'Or�al's 1st heat-activated straightening cream, for use with straigthing irons or hairdryers. Its Thermo-Protect technology wraps each hair with a heat - activated film to easily straighten and protect the hair for a perfect, silky result without heaviness.

  2. Britney Spears' latest creation to hit the stores is different to what is usually expected ...

    It also constructs the advertising text to imply that deeper seated needs will be met by the fragrance. Used with things mentioned previously it can already be seen that the creators have thought about how they were going to introduce the product to the audience and persuade them with a

  1. Develop a marketing strategy for an existing product but redeveloping it to meet my ...

    Thus, I will use a promotional advert where a group of young adults will be working in an office block looking very bored! This is when one of the office workers opens up her draw and takes out a pack of 'Nutty Buttons' and starts to pass them around her

  2. How are cars advertised?

    The colours on the advertisement are all very dark as it is supposed to be in the dark. This is used as it presents the audience with a feeling of anxiety. In the bullring you can see the gates around it, holding in the bull, you can hear the bull huffing.

  1. Our media coursework is about advertising for charities in both newspapers and on the ...

    We then set about researching the charity and trying to decide which newspaper we wanted to advertise in. This caused us some problems because our first thought was that we would advertise in a broadsheet such as The Times or The Telegraph because we thought that the target audience for

  2. Advertising is necessary to let us know what is new.

    money to make, they had to increase their prices if they were to make a profit at all. Overall companies will increase their prices after an advertising campaign so as to achieve a higher profit margin and to get the money back after the advertising campaign.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work