The purpose of the two adverts I'm analysing are to persuade and to inform young drivers to wear seat belts and not to drink alcohol when driving

The first advert I chose was in colour and its got a picture of a man without a seat belt and has got blood all over his face there is an another man  in the passengers seat and his not wearing a seat belt as well. This advert has two purposes; the first one is to persuade you to wear a seatbelt and the second purpose is to inform you, what will happen to you if you don’t wear a seatbelt. The image they have chosen is a horrific image of an accident. It is very real-something you would see in reality. They used a rhetorical question, “if you had another chance, what would you do differently?” The reason they used a rhetorical question is to make people think before driving without a seatbelt. They used personal pronoun, so they are direct addressing to the audience-talking to you. They have used a good question and it has been written in white on a black background, to stand out. The text is very informative, it is presenting the reality. The key word in this advert is “think”, it makes the audience think about wearing a seatbelt. The logo is in colour (yellow). It is in upper case font style so it stands out and the slogan emphasises the importance of the seatbelt, “always wear a seatbelt”.

The second advert I have chosen is mainly in black and white but also a bit of yellow. This advert has got an image of a car after a crash. They used a pun “bet you wish you’d crashed at a mate’s”, is written in upper case font style, so it stands out-catches the attention. The purpose of this advert is to tell people to rest before you drive and not to drink alcohol before you drive. In this advert they have also used a personal pronoun, so they are directing right at the audience. The key word in this advert is “think” as well; it may make people to think the dangers of not resting before driving. They have used a good slogan “tiredness kills. Make time for a break”. The image they have chosen is a car that has crashed on a motorway there are bits of the car that has fallen. The picture is in the centre of the advert and there is a pun at the top of the advert. The slogan and the logo are in colour (yellow) and everything else is in black and white. The purpose of this advert to save innocent lives and it is mainly directed at young male drivers, because they think not wearing a seat belt is cool so they are the ones that are in more danger.

I think, advert one is better because it makes people realise how dangerous it could be if you don’t wear a seatbelt. The advert makes me feel scared and I will always remember to wear a seatbelt.  Wearing a seat belt is important and everyone should always wear a seat belt. This advert is very eye catching so it would appeal to its target audience because it gives a straight message “always wear a seat belt”.