• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The purpose of the two adverts I'm analysing are to persuade and to inform young drivers to wear seat belts and not to drink alcohol when driving

Extracts from this document...

Introduction

Media coursework Adverts are everywhere and the purpose of the adverts is to sell something, to persuade or to inform you about something. These adverts are advertised in different ways like on buses, in shop windows, billboards, posters, leaflets, internet and etc. adverts come in different sizes like big ones on billboards and small ones on leaflets. Adverts are in our every day life and without these adverts we wouldn't know what is on offer. The two adverts on analysing are produced be the governments and they are both target at specific audience. This audience are young drivers. The purpose of the two adverts analysing are to persuade and to inform young drivers to wear seat belts and not to drink alcohol when driving, because it is dangerous. My first impression of the adverts came as a shock to me. ...read more.

Middle

The image they have chosen is a horrific image of an accident. It is very real-something you would see in reality. They used a rhetorical question, "if you had another chance, what would you do differently?" The reason they used a rhetorical question is to make people think before driving without a seatbelt. They used personal pronoun, so they are direct addressing to the audience-talking to you. They have used a good question and it has been written in white on a black background, to stand out. The text is very informative, it is presenting the reality. The key word in this advert is "think", it makes the audience think about wearing a seatbelt. The logo is in colour (yellow). It is in upper case font style so it stands out and the slogan emphasises the importance of the seatbelt, "always wear a seatbelt". ...read more.

Conclusion

The picture is in the centre of the advert and there is a pun at the top of the advert. The slogan and the logo are in colour (yellow) and everything else is in black and white. The purpose of this advert to save innocent lives and it is mainly directed at young male drivers, because they think not wearing a seat belt is cool so they are the ones that are in more danger. I think, advert one is better because it makes people realise how dangerous it could be if you don't wear a seatbelt. The advert makes me feel scared and I will always remember to wear a seatbelt. Wearing a seat belt is important and everyone should always wear a seat belt. This advert is very eye catching so it would appeal to its target audience because it gives a straight message "always wear a seat belt". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. I will be analysing two Television adverts, a Volvo and a VW.

    At this point the mood has got a little quieter but there is still a hint of danger. In the next scene, the audience is shown a film where the car is driving through a small village with pieces of tin and corrugated iron roofing is being hurled around in

  2. My business strategy - computer shop.

    were passed are: 1975 Sex discrimination act- This stops discrimination on the basis of gender, or marital status. 1976 Race relations act- Thus stops discrimination because of race. 1944 Disabled persons employment act- This applies to large firms over a certain size, this act means that 3% of there work force are registered as disable.

  1. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    occurs primarily at those aimed at girls." In both adverts, humans are used in them. However in Bionicle only a human hand is shown playing with the Bionicle toys. A human hand is also used in the Barbie advert playing with Barbie and the other characters.

  2. The purpose of this advert is to persuade the reader to buy a financial ...

    It is positioned centrally at the bottom of the page with a reassuring phrase alongside, 'Our expertise is understandable' plus legal wording demanded by the ASA. The main body text is set out directly below the title in two columns with double lined spacing throughout.

  1. Our product is a toilet seat that lifts up with the step of a ...

    the toilet seat, also one almost identical to ours flushed the toilet after the foot was taken off the pedal. Since this toilet seat resembled ours the closest we will consider this the patent owner of "our idea". (Patent # 6,907,621)

  2. An analysis of two adverts

    This increases the reader's need for the product. At the top right of the page there is an image of two fresh, ripe cherries frozen in blocks of ice. The cherries being preserved suggests to the reader that their skin will also be preserved when using this specific product, influencing the reader even more.

  1. Comparison of two adverts

    The advert has the picture of a suave, self assured young man. The hansome man is confidently looking back over his shoulder in a luring pose. His dark features contrast the pale background. The copy of the advert is arranged within the outline of the mans clothing which is blanked out to a white background.

  2. Advertising for golf drivers.

    It might show a goal being scored, giving the impression that if you wore these particular boots you too would be successful and score goals. The advert would be found in football magazines, on television in the breaks of football match coverage or on boards around football grounds.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work