The purpose of this essay is to compare two advertising leaflets for christian aid and the rspca

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Sachin Visavadia

10KE

English coursework

Mrs. Brown        

Media assessment

The purpose of this essay is to compare two advertising leaflets for Christian Aid and the Royal Society for Prevention of Cruelty to Animals also known as the RSPCA.  The RSPCA is an animal welfare organistaion whilst Christian Aid is a humanitarian organisation which focuses on the deprived people all around the world.

 In this essay I will be analyzing what the purpose of the two advertisements and the effectiveness of each leaflet on how they persuade the reader to act differently by donating money to the charity, furthermore I will analyse the presentation, layout and effect of both the RSPCA and Christian Aid leaflets. I will also show the persuasive techniques used and compare the two charities.

The main purpose of charities is to help the helpless whether it being humans or living creatures. They want you to donate money to all the deprived humans and animals in the world.

There are many reasons why we donate money to charities. Firstly we might feel sorry for the people who are less fortunate in life. Another reason is guilt, we feel guilty if we do not give money to the less fortunate humans and animals in life. Other reasons could be because we feel it is our moral duty or religious beliefs.

There are many different types of charities for example animal rights like the RSPCA also there are environmental agencies and pressure groups. Charities constantly need to advertise because of the government doesn’t donate money to charities. Secondly, they advertise to remind people of reality and all the suffering surroundings around us.

Kids Beating Cancer which was founded in 1992 is a charity looking to increase quality of life for critically and chronically ill children with cancer, leukemia, and other life-threatening diseases and to see that the children whose survival depends on finding a compatible marrow or blood stem cell donor, have the maximum opportunity for a cure.

National Breast Cancer Foundation, Inc. is a charity that gives women inspiration, compassion, and understanding.  They provide educational programs and give money to programs in order to support women with breast cancer. Also, they give money to offer free treatments for those with cancer.

Charities recently complained to the National Lottery and won a battle. The battle was over the amount donated by the National Lottery. By winning this battle the National Lottery now gives 30p of ever one pound on Monday to a charity of your choice. Every week there are five charities to choose from such as “Rethink”. This has worked out very well for the charities especially “Rethink” who are one of the five charities that have contributed to this scheme.  It is very important for charities to advertise in our modern society because people are not fully aware of the cruelty in the world. Also things are starting to become more expensive and charities need

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donations to give to the less wealthy people in the world. Charities advertisement surrounds us everywhere in our daily life in music, films and clothes.

Charities can advertise through nearly all sorts of the media: the television the radio and print media like newspapers, billboards and posters. They can also advertise through new technology like the internet.

The RSPCA do this very much. On June 16, 1824, that the Royal Society for the Prevention of Cruelty to Animals was founded in a London pub as the SPCA (of the Society for the Prevention of Cruelty to Animals )It was ...

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