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The two advertisements that I have chosen to compare are Lucozade and Red Bull. I have chosen these two advertisements due to the fact they are both energy drinks.

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Introduction

Media Essay James Birchall 11G The two advertisements that I have chosen to compare are Lucozade and Red Bull. I have chosen these two advertisements due to the fact they are both energy drinks. Lucozade Firstly, I would like to talk about a Lucozade advert that featured on the television in 2001. This advert is centered around the computer game character Lara Croft. Lara is shown being chased by a pack of wolves in a typical Tomb Raider situation (Tomb Raider is a best selling game that came out on the playstation in March 1995) and runs out of ammunition for her handgun. She continues to run until she arrives at a ruined bridge. There is no way across, and the wolves are ready to pounce on her. ...read more.

Middle

The Lucozade seems to give her the mental and physical energy to save herself, for she now jumps off the bridge. The wolves pounce after her but also go off the bridge, falling to their death. However, Lara has caught hold of a small ledge under the bridge and just hauls herself back up again. She has outsmarted the wolves. Lucozade has kept its male youth market by involving several features in this advertisement. Lara Croft; the computer generated character, is well known in the gaming world as being the number one sexiest character. So lucozade have used an attractive woman to promote this drink. The computer graphics style would also be appealing to young computer game players, which has become a hugely popular leisure activity. ...read more.

Conclusion

Lara is independent and confident (when she blows the wolves a kiss before jumping off the bridge) and she does not need a man to save her (again this stresses the woman independence) which would appeal to women. Throughout the advert, Lara's energy bar is displayed at the top of the screen, just like in the computer game. When Lara drinks the Lucozade the energy bar moves from almost empty to full, which shows how energizing Lucozade really is. Lara slams the Lucozade in front of the camera at the end of the advert and I feel she is saying that it is one of her most useful things in her Tomb Raiding adventures and she doesn't know where she would be without it and is inviting you to try it too. Red Bull ...read more.

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