• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The two advertisements that I have chosen to compare are Lucozade and Red Bull. I have chosen these two advertisements due to the fact they are both energy drinks.

Extracts from this document...

Introduction

Media Essay James Birchall 11G The two advertisements that I have chosen to compare are Lucozade and Red Bull. I have chosen these two advertisements due to the fact they are both energy drinks. Lucozade Firstly, I would like to talk about a Lucozade advert that featured on the television in 2001. This advert is centered around the computer game character Lara Croft. Lara is shown being chased by a pack of wolves in a typical Tomb Raider situation (Tomb Raider is a best selling game that came out on the playstation in March 1995) and runs out of ammunition for her handgun. She continues to run until she arrives at a ruined bridge. There is no way across, and the wolves are ready to pounce on her. ...read more.

Middle

The Lucozade seems to give her the mental and physical energy to save herself, for she now jumps off the bridge. The wolves pounce after her but also go off the bridge, falling to their death. However, Lara has caught hold of a small ledge under the bridge and just hauls herself back up again. She has outsmarted the wolves. Lucozade has kept its male youth market by involving several features in this advertisement. Lara Croft; the computer generated character, is well known in the gaming world as being the number one sexiest character. So lucozade have used an attractive woman to promote this drink. The computer graphics style would also be appealing to young computer game players, which has become a hugely popular leisure activity. ...read more.

Conclusion

Lara is independent and confident (when she blows the wolves a kiss before jumping off the bridge) and she does not need a man to save her (again this stresses the woman independence) which would appeal to women. Throughout the advert, Lara's energy bar is displayed at the top of the screen, just like in the computer game. When Lara drinks the Lucozade the energy bar moves from almost empty to full, which shows how energizing Lucozade really is. Lara slams the Lucozade in front of the camera at the end of the advert and I feel she is saying that it is one of her most useful things in her Tomb Raiding adventures and she doesn't know where she would be without it and is inviting you to try it too. Red Bull ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    Evaluation The method of pricing that I have chosen does have some disadvantages. The main disadvantage is that I will have to sell a lot of my product in order for me to break even and then to make a profit.

  2. Analysing two advertisements from magazines.

    this uses upbeat language and is using the fact that teenagers must be up to date with the newest fashion, to sell their product because they make it sound as if it's a 'must have' and the new style everyone will be wearing.

  1. Semiotic Analysis of two advertisements.

    and let them use their imaginations, giving the audience room to think can be more persuasive than putting everything in front of them because it lets them come to their own connotations. The institutions make both these adverts as best as they can be by the many important decisions they have made.

  2. Compare two similar advertisements.

    on the balloon and to fantasize about what it would be like. In the Accutron advert, images are used to a lesser extent, but the main striking image is that of the two watches. Both the images of the two brands of watches in both adverts are made to look more attractive in the same way.

  1. Section 1: Promoting two products to two different market segments

    extract 8% * Water solphide from the Termal di Repole The 'Regenerate' For Men face wash is very easy and particular to use. It is to be used twice a day for four weeks to have a quick and good result.

  2. Compare and contrast the two advertisements for "Mastercard" and "Halifax One"

    There is a low angle framing, which moves into a high angle, from the tiger up to the man. The image of the bedroom represents wealth and social status. Amongst this impressive room, a man sits up in the bed.

  1. Analyse, review compare and comment on the features used in advertisements

    In Britain, companies selling patent medicines advertised heavily in newspapers where they found a large market because doctors and reliable chemists were scarce in rural areas. Patent medicines were treatments for specific ailments made exclusively by a certain company, often containing a 'special' ingredient.

  2. How are woman presented in advertisements today?

    The print says; STRICTLY FOR HUSBANDS. After the print it shows a man coming back home after work. Then camera focused on women's hands. This shows that she is doing house work. Camera zooms in to show her wedding ring. Back then single parents did not existed in the adverts so this shows that she is married and has a family.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work