• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Visible minorities in televisual media in North America.

Extracts from this document...

Introduction

THE VISIBLE MINORITIES IN TELEVISUAL MEDIA IN NORTH AMERICA INTRODUCTION: Today we are going to discuss race, class and gender in tele-visual media. "When asked, in a 2002 Poll, whether the government should preserve and enhance multiculturalism, 82 percent of Canadians said yes. So why, asks Lionel Lamb, from Carleton University's school of Journalism, "are millions of minorities that are so visible on our streets and shopping malls, our offices and health care centers, so invisible on our television screens?" "Seventy per cent of dramas, sitcoms and series that Canadians watch are produced in the U.S. Images of minorities are lacking on those screens and they're lacking on Canadian screens as well" (www.media-awareness.ca, Link Diversity and Canadian Broadcasting Policy) Race being by definition: Any of the group into which human can be divided according to their physical characteristics such as color of skin, culture, history and language. Class being by definition: A group of people at the same social or economic level. i.e. Professionals; in terms of roles played on television, socially-the gay and lesbian groups, political affiliations, and people with disabilities. Gender being by definition: The condition of being male or female. For example: The distribution of characters by gender on television. (Definitions according to the Oxford Advanced Learner's Dictionary-Fifth Edition) PRODUCTION The Production of television shows plays a big part in what and how visible minorities are shown. "In 2002, a UCLA study concluded that "minorities are even more underrepresented in key behind the scenes creative decision making positions than they are on the television screen". ...read more.

Middle

This has direct effect because they are seeing someone they can relate on TV both in color and sex. For example "tough guys" commercial. In this advertisement men and boys alike are relating themselves to what they see on TV. Advertising influence has played a major role on enforcing all white shows in the past. In the past advertising money influenced networks shows to produce an all white conservative viewpoint of North America. With the changing times and the influences of the 60's and 70's, and the significant social movements of the times, advertisers realized they had to cater to a much more diverse marketplace. Therefore the networks were able to change their programming to be more diverse. Some networks are changing this landscape and they must include the more diverse ethnic population in North America with the buying power. The reason for this is simple demographics. " The face of Canada has changed over the past 40 years... In 1961, visible minorities accounted for 3 percent of the population of Toronto...and today, it is over 50 percent." (www.media-awareness.ca---Link Diversity and Canadian Broadcasting Policy) In the gender sector white women were the most visually represented in comparison to the women form the other races, though they were minor compared to the men. However these days' women form other races like Asians and Africans have had tremendous increase in representation on television while even performing major roles. Television news and reality shows are a prime example; the popularity of Julie Chen who is the host of Big Brother and does Good Morning America demonstrates her appeal. ...read more.

Conclusion

FUTURE PROSPECTS The management of television corporations has taken the initiative to introduce new shows on the networks. These shows have brought employment opportunities for the visible minorities in terms of production and acting. Producers and actors are being employed by companies as way of encouraging diversity in the programming. The diversification of television programming is a great way of improving the economic, social and cultural values of our society. Television technology has improved from the historical black and white television sets to colored TV sets. So why should not the actors on the television and the content be "colored" as well. CONCLUSION Recent representation of minority groups on television programs is still low. How will this demonstrate the equal rights of individuals in terms of gender, multicultural and the multiracial nature of society? In conclusion, the image of the visible minority in tele-visual media in North America has changed substantially not only the face of television but also the production. With this shift in thinking television corporations have been able to increase their audience through diverse programming. This idea of diversity in visual media has spread to advertising companies and is being used as a way of targeting the increasing visible minorities. Presently watching diverse programs on television has a positive impact on audience. This is because the viewers are watching different cultural programs which gives them new information. This teaches young people, the children about others. It also teaches them how to relate, value and respect other people in a multicultural society other their own race. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. analysis of north by north west

    This builds up tension and suspense until the end of the sequence as it crashes and the equilibrium is restored temporarily. This is enhanced by a non-diegetic sound of the crash lasting with a silence as if everything came to an end.

  2. Compare the way cultural difference is represented in two films (East is East and ...

    However, when Jean holds on to her husband as they approach them, the two black youths get out their guns and steal their car. This is hypocritical as they were just complaining about everyone generalising them whilst they have just now stolen someone's car.

  1. A comparison of representations of ethnic minorities in print advertising

    I will start by looking at the advert for Pepto-Bismol which is a remedy for stomach ailments. In the advert there is a group of five middle aged Indian men. The ethnic minority are Indians. The models included have an age range of 30-50.

  2. The Fifth Element

    The chase ends when Willis plunges into the fog at the bottom of the city and the police are unable to find them. Luc Besson uses a fantastic range of shot types and camera angles, for example we get to see Jojovichs' view

  1. analysing adverts and misrepresenting of groups in British meda

    NO SIGN OF CLOUDINESS JUST LIKE SASHA COHEN LIPS HAVE A SHINNING DAY. One of the denotations of lip-gloss is that it keeps your lips from dryness, in other words it keeps it shinning. Lip gloss is a sort of a light lip covering, generally oily and light reflecting.

  2. To what extent do stereotypes of gay men as "sissies" and lesbians as "butch" ...

    However in the past decade it has become mainstream and highly popular, although some may beg to differ that it is only there for comical value with shows such as Will & Grace. Two gay men, and 2 straight women are the main characters, one of the men is sissy whilst the other is more masculine but with sissy traits.

  1. Topic: The Rise Of Television In The UK Sources Used: - ...

    was present at the time, such as the influence of the war and economic situation of the county. In effect the reader if given the opportunity to reflect on the key factors which shaped the changing development of television appreciating the subject with a better understanding of meaning.

  2. Mass media also shows us what kind of society we live within. ...

    ITV was launched on 22nd September 1955. Improvements in technology have led to a dramatic increase in the amount of television programmes and channels available. In 1962 the first ever live pictures of America were shown in black and white on television.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work