• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This advert inspired me, to develop a beauty product, because it is such a big market here in the U.K. I took a close look at what Cheryls make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decid

Free essay example:

Natasha Greeff

Cross Media Assignment: Part two

Analysis of My Work

In the first part of My Cross Media Assignment, I analysed, ‘L’Oreal Casting Crème Gloss.’ This advert cast Cheryl Cole, the nation’s sweetheart, in an advertisement for hair dye.

  This advert inspired me, to develop a beauty product, because it is such a big market here in the U.K. I took a close look at what Cheryl’s make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decided to design an eye shadow.

I conducted research into Barry M’s Dazzle Dust, because their print ad’s are always flamboyant, and are interesting to look at. They use bright eye shadow, and usually darker coloured backgrounds to make the image ‘pop’, and stand out to the audience. The unique selling point of Dazzle Dust, is all the colours that it comes in, this makes the product unique.

I decided to take a different route, and develop a product that women can use for the day and then for the night. I matched my product, Day n Night, to my target audience, because I think that women would want to own a product that they can use in the morning, when they go to work, and then they can use it straight after work, as a top up, using different colours, to go out for a drink with her friends. I think that my product appeals to women, because it is compact, useful, and there is a gap in the market for a product like mine.

  I planned my advert, by going to high street make-up retailer, House of Frasier, and I researched the eye shadow industry, and found that the adverts for the Day are very different from the ones that show a ‘night look’. The ‘Daytime’ look for most eye shadows is, a corporate woman looking clean. She normally has a very light Smokey eye, with a pink tint to blend. Whereas in the night look’ the woman has darker eyes, with black as a liner, and dark greys to blend.

I decided for my advert that I would use the same woman, in two different situations, wearing two different styles of eye shadow, so that you can see a visible difference.

 I constructed my brand identity by using two colours, purple and lilac, the purple represents the night look, whereas the lilac shows the day look.

 I decided not to give my product a slogan, because I realised that women’s make up doesn’t generally have slogans, because if a woman sees a good advert, she will buy the product, and if she likes it, she will buy it again.  

   I made the product represent all women, because in the U.K it is a frequently occurring thing, to see women go out with their friends after a day at work. I did not use a model for my print advert because I wanted my advert to be relatable to women, and give them a real product, rather than some product the celebrity endorsing it doesn’t use. The workplace I decided to use was a secretary’s desk, trying to show that you do not need to hold down a high paying job, to be able to buy the product.

 The only regulations that I might possibly face in my advert, is when the women goes out for a drink with her friends. There are restrictions in using alcohol in television or in print adverts, because Alcohol advertisements often portray alcohol as enhancing economic success, fun, attractiveness to the opposite sex, athletic skill, and social popularity, and this is the wrong message to send and is therefore not allowed. To prevent my advertisement to be subject to this, I have made sure that the alcohol is never directly seen, it is always mixed in a glass with something else, and the women are not sexualised, in anyway, and when you see men, looking at the woman with the eye shadow on, it is clear to the audience that they are not drunk, and that they haven’t been drinking.

  Looking back at my advert, I think that I could improve my television advert, because I do not think that in my storyboard, I showed off the product enough, and it was a little vague. Although I think I did meet the audience’s needs, and I did produce a product that I am pleased with, and I thought, there was a gap in the market for.

 I think on reflection, that my eye shadow box, was the best thing that I did concerning my whole assignment, and I am entirely pleased with my body of work, although there could have been some improvements made.

This student written piece of work is one of many that can be found in our GCSE Marketing section.

(?)
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Related GCSE Media Studies Skills and Knowledge Essays

See our best essays

Related GCSE Marketing essays

  1. Marketing strategy for my product from the Steiff bear company.

    The product is an existing product in an existing market this is marketing penetration. If it were a new product in an old market it would be called product development. To find the positions of my product in the Ansoff matrix table I first looked at the product and found

  2. This project requires me to produce a imaginary business

    The coupons would be collected over time then exchanged for a toy or gift, sometimes money is also needed. The idea of the coupon is to get the person to buy the product more then once. Then when the offer is over that the person continues to buy the product.

  1. Choose a local vacant business site and make recommendations on how it may be ...

    I would have to cut things for my business like customer benefits, and opening hours. Radio would be a better option but as I only have one shop, it is not a good method to use at this time. This is because the advert will be heard by the whole of London.

  2. Analyse how the Cancer Research UK television advertisement achieves its aims.

    Eva Cassidy who is a singer became famous posthumously, writes the music in the background. She has a distinctive soft and delicate voice that is instantly recognizable. It is a well-known fact that she tragically died of cancer at the age of thirty-three.

  1. The aim of this project is to make a video storyboard, made up entirely ...

    Analysis We have created an energy drink advert, which appeals to teenagers. The advert is approximately 45 seconds. It features a sequence of still images together flowing like a film with music soundtracks and sound fxs to make it more appealing.

  2. Advertising and Marketing Assignment

    If the advertisers made the small print any bolder it could put the purchaser of the product at the beginning but luring them in with the positive comments at the top and showing an image of the car gives the reader a positive image and thought of the car.

  1. This project requires me to produce an imaginary business.

    as the manufacture sells the product to a re-seller and they then sell it to the public. This is very widely used by supermarkets, or clothes. Channel 3 of distribution This form uses a wholesaler who buys the products in bulk from the manufacture, then sells to the re-seller.

  2. Prepare a feasibility study for a business with a view to acquire a vacant ...

    Why I haven't chosen the other business alternatives Newsagent's: As there are already five newsagents around the vacant site, it would be very unsuitable to have another newsagent's. There are two main problems which would occur if I were to open up a newsagent's.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work