• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This advert inspired me, to develop a beauty product, because it is such a big market here in the U.K. I took a close look at what Cheryls make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decid

Free essay example:

Natasha Greeff

Cross Media Assignment: Part two

Analysis of My Work

In the first part of My Cross Media Assignment, I analysed, ‘L’Oreal Casting Crème Gloss.’ This advert cast Cheryl Cole, the nation’s sweetheart, in an advertisement for hair dye.

  This advert inspired me, to develop a beauty product, because it is such a big market here in the U.K. I took a close look at what Cheryl’s make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decided to design an eye shadow.

I conducted research into Barry M’s Dazzle Dust, because their print ad’s are always flamboyant, and are interesting to look at. They use bright eye shadow, and usually darker coloured backgrounds to make the image ‘pop’, and stand out to the audience. The unique selling point of Dazzle Dust, is all the colours that it comes in, this makes the product unique.

I decided to take a different route, and develop a product that women can use for the day and then for the night. I matched my product, Day n Night, to my target audience, because I think that women would want to own a product that they can use in the morning, when they go to work, and then they can use it straight after work, as a top up, using different colours, to go out for a drink with her friends. I think that my product appeals to women, because it is compact, useful, and there is a gap in the market for a product like mine.

  I planned my advert, by going to high street make-up retailer, House of Frasier, and I researched the eye shadow industry, and found that the adverts for the Day are very different from the ones that show a ‘night look’. The ‘Daytime’ look for most eye shadows is, a corporate woman looking clean. She normally has a very light Smokey eye, with a pink tint to blend. Whereas in the night look’ the woman has darker eyes, with black as a liner, and dark greys to blend.

I decided for my advert that I would use the same woman, in two different situations, wearing two different styles of eye shadow, so that you can see a visible difference.

 I constructed my brand identity by using two colours, purple and lilac, the purple represents the night look, whereas the lilac shows the day look.

 I decided not to give my product a slogan, because I realised that women’s make up doesn’t generally have slogans, because if a woman sees a good advert, she will buy the product, and if she likes it, she will buy it again.  

   I made the product represent all women, because in the U.K it is a frequently occurring thing, to see women go out with their friends after a day at work. I did not use a model for my print advert because I wanted my advert to be relatable to women, and give them a real product, rather than some product the celebrity endorsing it doesn’t use. The workplace I decided to use was a secretary’s desk, trying to show that you do not need to hold down a high paying job, to be able to buy the product.

 The only regulations that I might possibly face in my advert, is when the women goes out for a drink with her friends. There are restrictions in using alcohol in television or in print adverts, because Alcohol advertisements often portray alcohol as enhancing economic success, fun, attractiveness to the opposite sex, athletic skill, and social popularity, and this is the wrong message to send and is therefore not allowed. To prevent my advertisement to be subject to this, I have made sure that the alcohol is never directly seen, it is always mixed in a glass with something else, and the women are not sexualised, in anyway, and when you see men, looking at the woman with the eye shadow on, it is clear to the audience that they are not drunk, and that they haven’t been drinking.

  Looking back at my advert, I think that I could improve my television advert, because I do not think that in my storyboard, I showed off the product enough, and it was a little vague. Although I think I did meet the audience’s needs, and I did produce a product that I am pleased with, and I thought, there was a gap in the market for.

 I think on reflection, that my eye shadow box, was the best thing that I did concerning my whole assignment, and I am entirely pleased with my body of work, although there could have been some improvements made.

This student written piece of work is one of many that can be found in our GCSE Marketing section.

(?)
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Related GCSE Media Studies Skills and Knowledge Essays

See our best essays

Related GCSE Marketing essays

  1. Marketing strategy for my product from the Steiff bear company.

    It has a high-class image that is aimed at the rich and upper class customers. This is a good influence on Steiff bears. Weaknesses; advertising is a weakness that the company have they need to tried to improve their promotion strategy their products as this is the weak area of their company.

  2. Analyse how the Cancer Research UK television advertisement achieves its aims.

    The children are talking the background of the 'three shot' camera angle. The phone number appears on the screen, whilst the voiceover says "Please call 0800 316 4000 and give �2 a month to Cancer Research UK". At this point the advert is telling the viewer to contribute a small donation and magnify the result.

  1. Advertising and Marketing Assignment

    The colour of the text is white and is outlined in a baby pink; the text itself has light glistening from it which gives the effect of diamonds reflecting the light. The advert also includes Fords logo and also has the price of the car which is at the bottom of the page in clear bold blue writing.

  2. This project requires me to produce a imaginary business

    is after sales support � Good staff � Good designed and looking packing � Peace of mind, as you know that the company is trust worthy The more benefits that you can provided the higher the price you could be sell your product for, competition is about creating benefits.

  1. This project requires me to produce an imaginary business.

    pricing- This is where the work that is done is charged for by the hour. Penetration price- This is a company will bring out a new product and sell it very cheap, so that it gets in to market very quickly.

  2. Choose a local vacant business site and make recommendations on how it may be ...

    ------------------------------------------------------------------------------------------------------ haven't got pie charts yet (20/07/02) ------------------------------------------------------------------------------------------------------- Conclusion After analysing my market research, I have concluded that the social grade of the local area is (B) Lower Management, and the average pay is between �25000 and �35000. The majority of the people do shop locally, the main reason being that the local shops cater for their needs.

  1. Prepare a feasibility study for a business with a view to acquire a vacant ...

    Why I haven't chosen the other business alternatives Newsagent's: As there are already five newsagents around the vacant site, it would be very unsuitable to have another newsagent's. There are two main problems which would occur if I were to open up a newsagent's.

  2. The aim of this project is to make a video storyboard, made up entirely ...

    Analysis We have created an energy drink advert, which appeals to teenagers. The advert is approximately 45 seconds. It features a sequence of still images together flowing like a film with music soundtracks and sound fxs to make it more appealing.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work