• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This essay is about two advertisements, "Philips fisio 820" and "orange", I will cover the comparison of the purpose, layout, content and use of language.

Extracts from this document...

Introduction

Page 1 Assignment Brief 2: MEDIA Shuail Jusab This essay is about two advertisements, "Philips fisio 820" and "orange", I will cover the comparison of the purpose, layout, content and use of language. The main purpose of phone advertising is to attract as many people as possible to buy their product. The Philips advert is mainly attracting people to buy a phone and not with a specific phone line (e.g. Orange, Vodaphone or T-mobile). Orange is advertising their own line rental tariffs as well as eight different phones. Both Philips and Orange are very large, well known and recognised companies. Orange has advertised in a lot of magazines (Sky magazines), T.V., Radio and newspapers. The Orange advert is advertising a few different tariffs such as Everytime 20 or Everytime 200; these tariffs are aimed at different people. ...read more.

Middle

Page 2 Shuail Jusab In the Orange advertisement there is a lot of persuasive language such as: Free, NEW, Just in, free insurance cover etc... Persuasive language like this is attracting the reader's attention and making the reader think that this is the easiest way of getting a phone, as it seems hassle free. These catchy words make the product seem to the reader as if it is a NEED and not a WANT. The Philips advert is also has a few attractive words or phrases such as: "seeing is believing", "as colourful as you are" and "Lets make things better". This advert is very interesting and makes you think of what the advert really means. ...read more.

Conclusion

The problem is that they don't provide enough information for the buyers, also they don't say what line or sim card would work in this phone (e.g. T-Mobile, Orange or O2). Page 3 Shuail Jusab In the Orange advert they use a lot of imperatives such as: CALL FREE. They also use superlatives such as "the latest phones", this advert makes a lot of promises as well such as "14 day money back guarantee", "free next day UK delivery" and "free connection". The advert has a lot of the word FREE in it, this is called repetition. The Philips advert has some informal language in it such as doddle. The only problem is that the majority of people would not understand most of the words and features that they have advertised such as "downloading WAP pages or your own wall paper (via the built in e-mail client) couldn't be faster with GPRS". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Comparison of Two Advertisements.

    one then it would only be that the boy was about to kiss the girl because she had dandruff free hair as she used Head and Shoulders shampoo. The stories in both the adverts would encourage me to buy the products because I would still like to stay thin even

  2. How Does Amnesty International Persuade the Reader to take on an Active Interest in ...

    It moves away from the individual refugees and their personal problems, to examine the wider picture. This is effective as the first two sections have already used graphic language to get the reader more interested in the article, and now it is slowly implicating us to get us to take action at the end of article.

  1. Analysing two advertisements from magazines.

    The picture is in a night club and that's where teenagers like to go; they dress up, wear make-up and make themselves look attractive. The image of night-clubs is glamorous, so the advertisers are trying to sell their product by associating it with the glamorous lifestyle; "I could wear it to a night club".

  2. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    A voice-over comes on to say the stores slogan 'Whatever turns you on'. This is also funny, as it is a pun on the fact that to play music you have to 'turn on'. The music that they are playing parallels with that you would imagine the man's musical tastes would be.

  1. This project requires me to produce a imaginary business

    Conclusions from action plan 1 From my action plan I now know: � My place � Pricing structure � Target group Some of the information that was gathered will be used in other action plans, as this will save me time.

  2. Our product is a toilet seat that lifts up with the step of a ...

    The difficulty with our product is that there are already different patents based on the same idea. One flushes after a person is done with the toilet seat, and the other also lifts the basic toilet seat before it is used.

  1. “The language of advertising”.

    chiefly the endless pursuit of brand properties (ie the pursuit of unique and innovative solutions in intensely competitive environments), some of the euphemism associated with place and distance in estate agency advertising, are elements that have historically been considered unattractive and to challenge the best practice of commercial advocacy.

  2. For my English project we have been asked to investigate a particular use of ...

    I will also be analysing the semantics, which is the study of the meaning, and what the advert is trying to get across to the reader. Analysis The two car advertisements that I have chosen to analyse first are both for the Ford Focus.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work