• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This essay is about two advertisements, "Philips fisio 820" and "orange", I will cover the comparison of the purpose, layout, content and use of language.

Extracts from this document...

Introduction

Page 1 Assignment Brief 2: MEDIA Shuail Jusab This essay is about two advertisements, "Philips fisio 820" and "orange", I will cover the comparison of the purpose, layout, content and use of language. The main purpose of phone advertising is to attract as many people as possible to buy their product. The Philips advert is mainly attracting people to buy a phone and not with a specific phone line (e.g. Orange, Vodaphone or T-mobile). Orange is advertising their own line rental tariffs as well as eight different phones. Both Philips and Orange are very large, well known and recognised companies. Orange has advertised in a lot of magazines (Sky magazines), T.V., Radio and newspapers. The Orange advert is advertising a few different tariffs such as Everytime 20 or Everytime 200; these tariffs are aimed at different people. ...read more.

Middle

Page 2 Shuail Jusab In the Orange advertisement there is a lot of persuasive language such as: Free, NEW, Just in, free insurance cover etc... Persuasive language like this is attracting the reader's attention and making the reader think that this is the easiest way of getting a phone, as it seems hassle free. These catchy words make the product seem to the reader as if it is a NEED and not a WANT. The Philips advert is also has a few attractive words or phrases such as: "seeing is believing", "as colourful as you are" and "Lets make things better". This advert is very interesting and makes you think of what the advert really means. ...read more.

Conclusion

The problem is that they don't provide enough information for the buyers, also they don't say what line or sim card would work in this phone (e.g. T-Mobile, Orange or O2). Page 3 Shuail Jusab In the Orange advert they use a lot of imperatives such as: CALL FREE. They also use superlatives such as "the latest phones", this advert makes a lot of promises as well such as "14 day money back guarantee", "free next day UK delivery" and "free connection". The advert has a lot of the word FREE in it, this is called repetition. The Philips advert has some informal language in it such as doddle. The only problem is that the majority of people would not understand most of the words and features that they have advertised such as "downloading WAP pages or your own wall paper (via the built in e-mail client) couldn't be faster with GPRS". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Comparison of Two Advertisements.

    one then it would only be that the boy was about to kiss the girl because she had dandruff free hair as she used Head and Shoulders shampoo. The stories in both the adverts would encourage me to buy the products because I would still like to stay thin even

  2. How Does Amnesty International Persuade the Reader to take on an Active Interest in ...

    The article says it would be a "death sentence" for her to go back to Zaire, but the Home Office still rejected her. In the end she was allowed to stay but only for "a" further year. The third section is not about another individual, but about the refugee situation as a whole.

  1. Robinson’s orange drink and Norwich Union loan company - Advertisement Analysis

    I think that the publicist used children's drawings in the 'Antenatal' child and the hamster child's thoughts in order to promote the idea of innocence and adolescence further. The image of these clean-cut children is perhaps refreshing to a parent.

  2. Analysing two advertisements from magazines.

    The women are wearing going-out clothes, one has a boob tube on and a sparkly silver bag, the other has a dress on, this tells the readers Secret Weapon make up is for going out. The one wearing the boob tube surrounded by men has Secret Weapon lip gloss on,

  1. This project requires me to produce a imaginary business

    This would help other local shops. Channels of distribution A channel of distribution is the way that company gets its product to its customers. If the product costs a lot and few are sold then the manufacture will sell direct to the consumer.

  2. This project requires me to produce an imaginary business.

    From my research have found that the Kenton area meets the criteria as the majority of the inhabits are in group C. Also in the area there is no competition that would effect my and there is easy access to the area.

  1. A Comparison of Two Advertisements - FCUK and Giorgio Beverly Hills

    The impression I got from my second advert was that the product is aimed at women who are bright, fun and reading for a party. The women featured in the advert are smiling and dressed in brightly coloured clothes, these bright colours are what attracted me to this advertisement.

  2. “The language of advertising”.

    chiefly the endless pursuit of brand properties (ie the pursuit of unique and innovative solutions in intensely competitive environments), some of the euphemism associated with place and distance in estate agency advertising, are elements that have historically been considered unattractive and to challenge the best practice of commercial advocacy.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work