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This essay is about two advertisements, "Philips fisio 820" and "orange", I will cover the comparison of the purpose, layout, content and use of language.

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Introduction

Page 1 Assignment Brief 2: MEDIA Shuail Jusab This essay is about two advertisements, "Philips fisio 820" and "orange", I will cover the comparison of the purpose, layout, content and use of language. The main purpose of phone advertising is to attract as many people as possible to buy their product. The Philips advert is mainly attracting people to buy a phone and not with a specific phone line (e.g. Orange, Vodaphone or T-mobile). Orange is advertising their own line rental tariffs as well as eight different phones. Both Philips and Orange are very large, well known and recognised companies. Orange has advertised in a lot of magazines (Sky magazines), T.V., Radio and newspapers. The Orange advert is advertising a few different tariffs such as Everytime 20 or Everytime 200; these tariffs are aimed at different people. ...read more.

Middle

Page 2 Shuail Jusab In the Orange advertisement there is a lot of persuasive language such as: Free, NEW, Just in, free insurance cover etc... Persuasive language like this is attracting the reader's attention and making the reader think that this is the easiest way of getting a phone, as it seems hassle free. These catchy words make the product seem to the reader as if it is a NEED and not a WANT. The Philips advert is also has a few attractive words or phrases such as: "seeing is believing", "as colourful as you are" and "Lets make things better". This advert is very interesting and makes you think of what the advert really means. ...read more.

Conclusion

The problem is that they don't provide enough information for the buyers, also they don't say what line or sim card would work in this phone (e.g. T-Mobile, Orange or O2). Page 3 Shuail Jusab In the Orange advert they use a lot of imperatives such as: CALL FREE. They also use superlatives such as "the latest phones", this advert makes a lot of promises as well such as "14 day money back guarantee", "free next day UK delivery" and "free connection". The advert has a lot of the word FREE in it, this is called repetition. The Philips advert has some informal language in it such as doddle. The only problem is that the majority of people would not understand most of the words and features that they have advertised such as "downloading WAP pages or your own wall paper (via the built in e-mail client) couldn't be faster with GPRS". ...read more.

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