• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This essay is about two advertisements, "Philips fisio 820" and "orange", I will cover the comparison of the purpose, layout, content and use of language.

Extracts from this document...

Introduction

Page 1 Assignment Brief 2: MEDIA Shuail Jusab This essay is about two advertisements, "Philips fisio 820" and "orange", I will cover the comparison of the purpose, layout, content and use of language. The main purpose of phone advertising is to attract as many people as possible to buy their product. The Philips advert is mainly attracting people to buy a phone and not with a specific phone line (e.g. Orange, Vodaphone or T-mobile). Orange is advertising their own line rental tariffs as well as eight different phones. Both Philips and Orange are very large, well known and recognised companies. Orange has advertised in a lot of magazines (Sky magazines), T.V., Radio and newspapers. The Orange advert is advertising a few different tariffs such as Everytime 20 or Everytime 200; these tariffs are aimed at different people. ...read more.

Middle

Page 2 Shuail Jusab In the Orange advertisement there is a lot of persuasive language such as: Free, NEW, Just in, free insurance cover etc... Persuasive language like this is attracting the reader's attention and making the reader think that this is the easiest way of getting a phone, as it seems hassle free. These catchy words make the product seem to the reader as if it is a NEED and not a WANT. The Philips advert is also has a few attractive words or phrases such as: "seeing is believing", "as colourful as you are" and "Lets make things better". This advert is very interesting and makes you think of what the advert really means. ...read more.

Conclusion

The problem is that they don't provide enough information for the buyers, also they don't say what line or sim card would work in this phone (e.g. T-Mobile, Orange or O2). Page 3 Shuail Jusab In the Orange advert they use a lot of imperatives such as: CALL FREE. They also use superlatives such as "the latest phones", this advert makes a lot of promises as well such as "14 day money back guarantee", "free next day UK delivery" and "free connection". The advert has a lot of the word FREE in it, this is called repetition. The Philips advert has some informal language in it such as doddle. The only problem is that the majority of people would not understand most of the words and features that they have advertised such as "downloading WAP pages or your own wall paper (via the built in e-mail client) couldn't be faster with GPRS". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Comparison of Two Advertisements.

    one then it would only be that the boy was about to kiss the girl because she had dandruff free hair as she used Head and Shoulders shampoo. The stories in both the adverts would encourage me to buy the products because I would still like to stay thin even

  2. This project requires me to produce a imaginary business

    (you can tick more then one) Home delivery 35 Home instillation 25 Extended guarantee 75 Other 19 Results The results are shown in bar chart form, as some of the questions the person could tick more then one answer. Conclusion My conclusion is that it is that it is very important to have benefits that help to sell your product.

  1. How Does Amnesty International Persuade the Reader to take on an Active Interest in ...

    The article says it would be a "death sentence" for her to go back to Zaire, but the Home Office still rejected her. In the end she was allowed to stay but only for "a" further year. The third section is not about another individual, but about the refugee situation as a whole.

  2. Analysing two advertisements from magazines.

    This is an advert for a beauty product; I would think it was for teenagers from age thirteen to nineteen years old because that is the biggest market for beauty products. The models in the advert appear to be about eighteen years old, so they are using teenagers to advertise the product.

  1. “The language of advertising”.

    of recognition and association beyond what might have normally been the case. Clich´┐Ż's, verbs, alliteration, colloquialisms, punctuation and repetition are other language tools which are also used extensively to promote and advertise property. Auctioneers and estate agents also tend to use a very specific jargon which has been developed specifically in relation to selling property.

  2. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    This advert is very simple, but also very effective. There are no presentational devices used to impress. This advert is only targeting drummers, would only appeal to drummers, or 'soon to be' drummers. WITCH Advert Another exploitation of fears is the use of conformity. This when we do not wish to stick out from the crowd.

  1. Produce an imaginary business. To do this I must research into all aspects of ...

    The passing on of this information is very important in any advert. Persuasive advertising The washing power industry spends as much as the government on advertising, there adverts try to persuade the viewer that there products are much better then the compensation.

  2. Our product is a toilet seat that lifts up with the step of a ...

    This is the time for this product rates about a four because we are not the first company on the market, but our company offers a product that is more basic yet convenient. The niche we are marketing to is women with families.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work