• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Through close analysis of two advertisements, compare and contrast the techniques acvertisers use to attract and persuade their target audiences.

Extracts from this document...


CANDIDATE NAME: MUBASHIRA HANNAN CANDIDATE NO: 0028 CENTRE NAME: RABIA GIRLS SCHOOL CENTRE NUMBER: 15224 THROUGH CLOSE ANALYSIS OF TWO ADVERTISEMENTS, COMPARE AND CONTRAST THE TECHNIQUES ADVERTISERS USE TO ATTRACT AND PERSUADE THEIR TARGET AUDIENCES. The two adverts that have been selected are concerning mobile networks. Article A is 'Orange' and article B is 'Vodafone'. These adverts have been chosen to analyse from the same tabloid paper - The Sun. The Orange mobile service presents a monthly allowance with '200 inclusive minutes of calls to any network' and '500 texts a month free'. This contract also offers a free camera phone, giving its audience to choose one out of five different ones. All this is for �30 a month. The contact details are also available i.e. website, telephone number etc. Whereas the Vodafone article proposes '100 minutes' and '50 texts free' with only a choice of a Nokia camera phone. The monthly cost of this agreement is �15 but it normally costs �25. The contact details are vacant as well. The colour of the Orange advert background is black. ...read more.


It offers fewer minutes and smaller quantities of texts than the Orange advert. The Orange advert costs less than the Vodafone article. I think this because article A gives you 200 minutes to any network plus 500 free texts and a free camera phone of your choice for just �30 a month. Article B is more expensive as it offers 100 minutes and 50 free texts for �15. It is half the amount of the Orange article. There are less minutes and less texts, and it would normally cost a person �25 if they were to buy it if not on offer. The similarity between the two adverts is that they both somehow offer the same service but the Vodafone lacks some techniques the Orange advert appealed. They both possess the details on how to contact them and also have a logo in one corner of their articles and they both give images of the free phones that are to be given away with the contract. The Vodafone advert is the only article that has a slogan 'How are you?' ...read more.


It might tempt audiences who still haven't seen the Orange advert. People who have seen both the adverts and have chosen the Orange one, I think they will not look twice at the Vodafone because of its price and what it offers. There is white writing against the red backdrop and black writing against the white backdrop. I think the use of colours in article B is the negative side of it. The advertisers should have used intriguing colours for the advert to be more persuasive to its audience even though it is an expensive contract. Although red is a colour expresses danger, love, blood that is commonly used in the Vodafone advert it has an opposing effect to draw attention to its viewers. Out of these two adverts, the Orange advert is attractive and could easily have the contract sold out. There is a huge competition between the two: the colour, the cost, the contract and the advert itself. As an individual and in judgment of members of the target audience of both the adverts I have taken into contemplation that article A has grasped the audience's attention and is highly successful in the procedure, which are used for this process. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    Once the viewer does see the gambling chips he may make an assumption that because you gamble in public this beer is one to be seen drinking in public. Advert 3 has not been cropped. The advertising company may have done this to let you see the whole smashed bottle that has more of an effect on the viewer.

  2. What techniques are used in Shrek 2 trailer to attract its target audience?

    The voice over is a device that is intended to guide you to understand the film , using the right language and voice tones, to dramatise as much as possible without over hyping. The voice which appears as a standard feature in trailer, build the sense of mystery and suspense.

  1. How do advertisements appeal to a target audience?

    Their faces and surroundings also show their poverty. Some of the children are crying. They were born into poverty, and are still living in poverty. Some of the children are facing the camera directly and giving us a solemn message saying 'I need your help', and 'please help me'.

  2. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    With 'NOW' written in block letters entail we desperately need to start to act now before it is too late. Here we are 'pressurised' to make our monthly standing order, perhaps the same day otherwise we would be acting as unfaithful friends to 'inspector' Collins and very ignorant of this very brutal case.

  1. Compare the ways in which advertisers use language and presentation to persuade readers to ...

    the driver inside with his gun out the window, another hunter standing on the moor, two disks (thrown in the air for shooting) flying and the sun setting. Similar to the 'MGZS' advert this advert is stereotype but presentational wise since it only shows rich men which excludes large section of the society (women and poor or average people).

  2. Semiotic Analysis of two advertisements.

    The 'Horlicks' advert uses the audience's imagination to make 'Horlicks' seem sexier than it is. The word 'fulfilment in the bedroom at last' have double meanings, the advert is claiming that it means a good nights sleep at last but sexual imagery is being represented by the image of the feet and the text.

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    It is clear that this product is aimed towards female's dues to all of the issues of how the advert is fun and girly. At first I believed this advert was for a new shampoo, but as I looked closer I realised that it was clearly to advertise a hair product.

  2. Through the close examination of two or three advertisements explore the range of persuasive ...

    look and feel and therefore they believe that if they buy a certain product or use a certain object that will make attractive or healthy. In this case if the person buys this product this will not only achieve a 'FLATTER TUMMY' but they will also be a 'Big Reduction on BONE TARRING'.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work