• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Through close analysis of two advertisements, compare and contrast the techniques acvertisers use to attract and persuade their target audiences.

Extracts from this document...

Introduction

CANDIDATE NAME: MUBASHIRA HANNAN CANDIDATE NO: 0028 CENTRE NAME: RABIA GIRLS SCHOOL CENTRE NUMBER: 15224 THROUGH CLOSE ANALYSIS OF TWO ADVERTISEMENTS, COMPARE AND CONTRAST THE TECHNIQUES ADVERTISERS USE TO ATTRACT AND PERSUADE THEIR TARGET AUDIENCES. The two adverts that have been selected are concerning mobile networks. Article A is 'Orange' and article B is 'Vodafone'. These adverts have been chosen to analyse from the same tabloid paper - The Sun. The Orange mobile service presents a monthly allowance with '200 inclusive minutes of calls to any network' and '500 texts a month free'. This contract also offers a free camera phone, giving its audience to choose one out of five different ones. All this is for �30 a month. The contact details are also available i.e. website, telephone number etc. Whereas the Vodafone article proposes '100 minutes' and '50 texts free' with only a choice of a Nokia camera phone. The monthly cost of this agreement is �15 but it normally costs �25. The contact details are vacant as well. The colour of the Orange advert background is black. ...read more.

Middle

It offers fewer minutes and smaller quantities of texts than the Orange advert. The Orange advert costs less than the Vodafone article. I think this because article A gives you 200 minutes to any network plus 500 free texts and a free camera phone of your choice for just �30 a month. Article B is more expensive as it offers 100 minutes and 50 free texts for �15. It is half the amount of the Orange article. There are less minutes and less texts, and it would normally cost a person �25 if they were to buy it if not on offer. The similarity between the two adverts is that they both somehow offer the same service but the Vodafone lacks some techniques the Orange advert appealed. They both possess the details on how to contact them and also have a logo in one corner of their articles and they both give images of the free phones that are to be given away with the contract. The Vodafone advert is the only article that has a slogan 'How are you?' ...read more.

Conclusion

It might tempt audiences who still haven't seen the Orange advert. People who have seen both the adverts and have chosen the Orange one, I think they will not look twice at the Vodafone because of its price and what it offers. There is white writing against the red backdrop and black writing against the white backdrop. I think the use of colours in article B is the negative side of it. The advertisers should have used intriguing colours for the advert to be more persuasive to its audience even though it is an expensive contract. Although red is a colour expresses danger, love, blood that is commonly used in the Vodafone advert it has an opposing effect to draw attention to its viewers. Out of these two adverts, the Orange advert is attractive and could easily have the contract sold out. There is a huge competition between the two: the colour, the cost, the contract and the advert itself. As an individual and in judgment of members of the target audience of both the adverts I have taken into contemplation that article A has grasped the audience's attention and is highly successful in the procedure, which are used for this process. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    Once the viewer does see the gambling chips he may make an assumption that because you gamble in public this beer is one to be seen drinking in public. Advert 3 has not been cropped. The advertising company may have done this to let you see the whole smashed bottle that has more of an effect on the viewer.

  2. How do advertisements appeal to a target audience?

    The advert is campaigning for help, for the children. The age of these children would be approximately between the ages 3 to 9 years old. They are innocent little children who can't fend for themselves. Their facial expressions portray the torment and struggle they have had to endure, and are still enduring.

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    We are then informed with another terrible and shocking tale could be identified as much brutal as Trio's story: 'Just one day old your owner doesn't want you so what does he do? Simply flushes you down the toilet' There is a mighty sense of rejection of this puppy and we undergo horrific emotions.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    I would then have the applicant for a trail period to see if they were suitable. If they were then I would hire them. How to pay my staff? The rate that I pay my staff will depend on: length of training, if I have to train the staff for

  1. Free essay

    Compare the advertising campaigns for Benetton and Barnardos. How do both aim to attract ...

    Benetton's campaign is trying to sell a product by using racial stereotypes to highlight our own stereotypes and stereotypical views in their first campaign, then going on to use real extreme or violent images to ask us why we accept how violent the world in whole is and why we do nothing to stop such atrocities.

  2. Semiotic Analysis of two advertisements.

    The 'Horlicks' advert uses the audience's imagination to make 'Horlicks' seem sexier than it is. The word 'fulfilment in the bedroom at last' have double meanings, the advert is claiming that it means a good nights sleep at last but sexual imagery is being represented by the image of the feet and the text.

  1. Advert Analysis.

    carries on from the "66," as if it has all been read together. In the first part of the blurb it says "The length of an Orange minute when..." Calling it an "Orange minute" gives a feeling of possession, making the reader think that it is not just any ordinary "minute", it is an "Orange minute" and it is special.

  2. The advertisement I have chosen to analyse is a deal which Virgin Mobile are ...

    into the shop to connect to Virgin so that she can gain her �10 off also the woman is in control because she is the only real person in the advert because the other woman is a plastic figurine (doll)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work