• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

To keep customers loyal to the business Cadbury introduce new products to the market as this helps

Extracts from this document...

Introduction

C6: An understanding of the importance of New product development to An organisation. To keep customers loyal to the business Cadbury introduce new products to the market as this helps, to increase both competition and keep customers interested in Cadbury products. However finding a product that will be successful in the market is time consuming and a lot of hard work, and it is a big risk for not just Cadbury but any business launching a brand new product to the customers. The reasons for why Cadbury decide to develop a new product could be for the following reasons: ? Changes in the customer's lifestyles: ? This could mean that customers need a product with more ingredients in such as berries or nuts. ...read more.

Middle

Recently (20th September 2004) Cadbury have launched a new product called "Snaps" this is obviously a chocolate product shaped like a crisp (curves) with crispy cereal pieces in there that make the product crunchy. Snaps come in three different flavours: Milk chocolate, Hazelnut, and orange snaps comes in a pack of 40 curves, which makes them ideal for sharing. Below is a picture of what a snap looks like. Snaps product life cycle I am now going to try to identify the product life cycle stage of Cadburys snaps, I think that Cadburys snaps is in between two stages: the second stage of its product life cycle, this stage is known as the growth and development stage and the third stage which is known as the maturity and competition stage. ...read more.

Conclusion

If customers like the product and it is popular and in high demand in the market within the next few weeks Snaps will become a star product, this is when the product has a high market share in a fast growing industry. However if unfortunately customers decide that the product doesn't taste good to them then the product will become a question mark or a dog product both of these types of products have a low share in the market in a quick expanding market, if the product is a question mark there may be a hope for the product to go back in the market and be a success with the correct research and marketing strategies being done. But if snaps become a dog product then it may have to be withdrawn from the market, as it would be causing Cadbury not to make any profits. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    This will involve me carrying out research in local area to see if they meet the criteria that create, from research from books, surveys, and my market. 5/10/99 8/10/99 Planning restrictions I will research into any planning restrictions that are place in the Kenton area.

  2. My business strategy - computer shop.

    This is shows me that I there would be place for me to sell my goods, aimed at social group C. This is because of the people surveyed the majority fit into this group, so it makes sense to primarily aim for them, and then unskilled workers.

  1. AN ACCURATE REPRESENTATION OF THE STAGES IN THE PRODUCT DEVELOPMENT PROCESS To understand the ...

    During this stage costs are likely to be higher and profits will be lower. If the products were in large businesses they will be supported by cash cows. This stage is partially difficult for new businesses without existing networks. The Walkers product was made form potato crisps the beginning of this product was looking good but the success was not.

  2. This project requires me to produce a imaginary business

    � What parts of the product do people like or dislike � If people want the product � How much would they pay � Who, and where will they buy the product � Competition � What promotions to use What do I want to find out- I want to find

  1. Choose a local vacant business site and make recommendations on how it may be ...

    This is where market is extremely important. It is used to find out: #What products (or parts of the product) and facilities such as using the computer and internet do people like or dislike? #How much they would pay? #Who and where will people use and buy the product ?

  2. Advertising is necessary to let us know what is new.

    Extras placed into weekend newspapers have forced the price of the papers to rise, even though some of these extras are mostly advertisement. Two examples of these are 3.) The Guardian has risen in price since extras have been put in including the G2, which is mostly advertising with the back page as a TV guide.

  1. Section 1: Promoting two products to two different market segments

    The target audience of 'Regenerate' are the consumer markets. 'Regenerate' is made up of a perfect blend of vitamins and natural extracts. 'Regenerate' is also medicated; together with the product one could find a usage questionnaire. The usage questionnaire is to be complied by the client in order to know

  2. This project requires me to produce an imaginary business.

    5/10/99 8/10/99 Planning restrictions I will research into any planning restrictions that are place in the Kenton area. 10/10/99 17/10/99 How will I price my product? My pricing strategy will depend on my area, so I will have to carry out a survey to see what pricing structure suites that area.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work