trailer analysis :quantum of solace

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Quantum of Solace is an action film sequel to Casino Royale (2006) starring Daniel Craig as James Bond. It was directed by Marc Foster and was released in October 2008. A trailer encourages audiences to go and watch the film. It gives the audience enough information about the film by using many techniques. In this essay I will be considering techniques used in trailer of Quantum of Solace such as genre, types of shot, visual(editing), audio (diegetic and non- diegetic sound), and the target audiences .

The characters in the trailer are the Daniel Craig who is acting as James Bond and other characters who appear in the film are woman (Bolivian Camille), bad guy (Dominic Green), etc. Bolivian Camille is sophisticated attractive woman who is also seeking revenge for someone she loved. The plot of the film is very confusing and unpredictable. Both the characters Craig and Camille act as allies seeking revenge for someone they love involving Dominic Green against them. Audience having some knowledge of the film will be anticipate to see what the whole picture would be like .They would be willing to watch the film just to get the whole picture of the story.

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The trailer features instantly recognisable names like MGM and COLUMBIA. These are two successful companies that have produced many high budget films one of which is previous bond movie; Casino Royale (2006).The movie was a commercial success. For this reason it is likely to appeal wide audience as they will be expecting props like guns, high powered vehicles, latest technology and scaffolding. Furthermore, the trailer has got their expected standard that appeal to an audience who are the fans of action genre. It includes high energy, big-budget physical stunts and car chases, possibly with rescues, battles, fights, use of gadgets, explosions fires, ...

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