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Types of Advertising.

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Introduction

Advertising Businesses have to decide how best to promote the products they make and sell. Should they advertise, for instance, or should they use point of sale promotion? This decision involves weighing up the relative cost of each form of promotion and how best to target their potential customers. They also need to decide whether to organise the promotion themselves or use an outside organisation like an advertising agency. Media Advertising: This includes advertising in these different ways: * Television * Radio * Magazines * National and local newspapers * Trade newspapers * Journals * Posters (also on transport) * Directories e.g yellow pages If a company was wanting to reach a large number of customers it would usually use median advertising as it is quite costly and would only be in the budget range of a large company with lots of money, therefor being able to afford to advertise on T.V. ...read more.

Middle

Usually this to would be used by larger companies that could afford agencies to organise its advertising campaigns. In a Advertising Agency you would have a account executive that would be appointed to run a particular campaign. They then would involve other groups: * The Market research department; collects information to use in the campaign. * The creative department; decides the words pictures and sounds to use in the campaign. * The art buying department ; organises the making of the film advertisment, the taking of photolgraphs,etc * The media Buying department; buys the slots on t.v radio in newspapers and magazines,etc. An advertising agency is crucial to the success of any advertising campaign, boring adverts will not attract any customers. ...read more.

Conclusion

Promotions This is the communication between businesses and customers, making the customers aware that the product is for sale, telling or explaining to them what is the product making them aware how it will serve their needs and persuading them to buy the product for the first time or again. This sounds like a great way of advertising as it is direct to the target customer, telling them what is it you are selling and how, I think this is defiantly worth considering with my business as I think it is within my capability and would help sell my product. Public Relations This is the promotion of a positive image about a product or business through giving information about the product to the general public, other businesses or to the press. ...read more.

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