Types of Advertising.

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                                      Advertising

                Businesses have to decide how best to promote the products they make and sell. Should they advertise, for instance, or should they use point of sale promotion? This decision involves weighing up the relative cost of each form of promotion and how best to target their potential customers. They also need to decide whether to organise the promotion themselves or use an outside organisation like an advertising agency.

Media Advertising:

This includes advertising in these different ways:

  • Television
  • Radio
  • Magazines
  • National and local newspapers
  • Trade newspapers
  • Journals
  • Posters (also on transport)
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  • Directories e.g yellow pages

If a company was wanting to reach a large number of customers it would usually use median advertising as it is quite costly and would only be in the budget range of a large company with lots of money, therefor being able to afford to advertise on T.V. a very expensive Medium. A small business like the one I am going to be setting up would not be able to afford these types of advertising and I would probably aim to advertise locally in magazines or local newspapers like “The North Wales Weekly News” ...

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