Wallis magazine ad.Denotation: The denotation of the picture is a good looking woman distracting a barber, while he is shaving a mans beard.

Connotation: The connotation of the bottom picture is that looks can really kill, as the barber has accidentally slit the man's throat with a knife. It helps sell the product as it implies that the clothes you where make you look sexier and will turn men's heads.

The unique selling points of these clothes are that if you wear them they make you look more attractive. It is saying that if you wear these clothes every man will turn his head, and be distracted, and look at you. These images are implying that looks could kill by the men being distracted doing there jobs, which could be dangerous.

I think this advertisement appeals to the 'Esteem Need' of Maslow's Hierarchy of Need. I think this because it is not just clothes to wear just too have something on your back, it is something to wear that will turn a man's head and hopefully form a relationship, therefore helping the woman's esteem.

The target audience for this product is females. I would say a female in about her early 20's to about late 30's. I believe this because it is a woman's clothes advert and the woman in this picture is about early 20's to about late 30's.