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We have discoverd that the media play a very large part in most of our lives. We now turn our attention to other peoples media consumption and some wider issues of audience.

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Introduction

MEDIA REPORT We have discoverd that the media play a very large part in moast of our lives. We now turn our attention to other peoples media consumption and some wider issues of audience. Different types of people consume different types of media and also consume different amounts. For instance people who are in proffesioal jobs and are in a higher class may watch documentaries where as peple from lower classes may watch popular game shows and soap operas, the media companies have to take all of this into consideration. ...read more.

Middle

The media use information from surveys and questionaires to find out information to class people into certain groups such as lower, meadium and upper classes to estimate what they watch read and listen to so they can find out what they spend their money on, so if upper class people like to spend their money on cars they can funnel money into advertising cars and writing about cars in magasines. It is also important to take into consideration when and where theese groups of people come into contact with media so they can know the best times to advertise their products or programmes. ...read more.

Conclusion

It is important that media companies know what classes are active and passive audiences. Active audiences take in the media and really get involved in the thing that they are watching where as passive audiences tend to fick through channels and dont watch one channel for too long. Personally i am part of the passive audiences and i cant understand why people become so involved in things such as soap operas. In conclusion we can see that there are many issues involved in the study of audiences we have constructed a questionaire because we wanted to find out weather the sample that we looked at suppored or disproved these traditional views. ...read more.

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