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What differences have you noticed between toy advertisements for boys and girls, refer in detail to these television advertisements.

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Introduction

What differences have you noticed between toy advertisements for boys and girls, refer in detail to these television advertisements. Firstly the media obtains a very stereotypical of boys and girls toy advertisements as we are presented with very different products that are presented with very different 'ingredients'. For example in the Action Man Kart Extreme the non diagetic soundtrack has a very thumping backing to it and the tempo of the music is raise to a high extent creating the fast paced effect of the advert. Between a boys advert and a girls advert there is a very thin line that separates the representation of an advert to a boy or girl. Also the timing of the two adverts is the same but we can see between the adverts that we studied (Starlight fairy Barbie and Action man kart extreme) we see that the action man advert has many more shots that are shorter in length, creating the fast and action packed storyline. An interesting shot in the Action man advert is when you look through it shot by shot there is one scene that is straight cut in and out, but when you play it at a normal speed you can't really see it and this could really be trying to give subconscious messages towards the child. ...read more.

Middle

Also in the girls advert the stereotypical view of a woman is given as she usually is wearing a dress and high heeled shoes, pushing out the idea of that is what they need to be like to be successful in life like the doll presented. The editing between the two adverts seems to vary in difference but the most common to use is the straight cut, possibly trying to push in as many shots as possible. The Max Steel advert though does use some wipe shots E.g. when the hand glider flies past screen. Or a straight cut is masked by an explosion that pulls towards the screen giving the viewer an idea of been there in advert. As a result a feel of action and power is given to the toy advert. A contrast to this though is in then Nancy advert as most of the editing is shown as being usually a straight cut and the use of editing is quiet plain compared to the Max Steel advert. The focus in both adverts stays sharp throughout usually. In the "Nancy" advert when the doll is shown with the girls face the camera slowly focuses out to give the girls face a more beautiful complexion with blemish free skin. ...read more.

Conclusion

This would be a downfall, as the audience may not remember information about the product. In the Nancy advert the lighting has been put in a back light to define and enhance the product making it more appealing to the audience as the toy is the only object in the advert. The differences in the camera movement of the two adverts isn't that vast as both use a pan effect especially in the girls advert as the camera pans around the product about 180 degrees. This defines the object where as in the boy's advert the camera stays fixed on the object but moves as the product moves. The camera shots in both adverts are also very similar as both stay in a long shot giving definition on the product, this is more appealing to the audience. In conclusion I find that there is a difference between boys and girls adverts that is apparent to us as an older audience but to a younger audience aged between eight and nine years they would just see it as a window into a new way of playing. The restrictions of price cost aren't comprehensible to them. There is a line that splits boy's adverts from girl's adverts that we as an older audience can tell by sound definition whether an advert is for boys or girls without even needing a visual aid. ...read more.

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