• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What do the two chosen adverts say about the Sainsbury's brand?

Extracts from this document...

Introduction

What do the two chosen adverts say about the Sainsbury's brand? Advertisements play a key role in our lives today. You could go as far to say they flood our field of vision 24/7, from when we get the bus in the morning to when we watch Television in the evening. Advertising and marketing employees have become increasingly under pressure to come up with the "vehicle" to sell the product. The company I am focusing on in this essay is one, which has often used a common tool in advertising, which is to use a person in the public eye to promote their product or brand image. In the late 1990's Sainsbury's used comedian John Cleese to promote their brand image. But a rethink in the new millennium brought about changes to the image Sainsbury's wanted to project to their customers. ...read more.

Middle

Quick and convenient to prepare. The "Ruby Murry" advert puts forward many other contempory values such as socialising with friends and eating good food. Having Jamie Oliver cook Sainsbury's products also creates a positive impression to the audience. The scene in the advert creates a cosy atmosphere. Jamie Oliver further draws in the audience. With his flash stylish movements in the kitchen, making cooking look fun. The slow motion camera shots and music all add to give it as very fresh modern feel. The Jamie Oliver advertising campaign is now aimed at "making life taste better" rather than the older slogan "value to shout about". Making life taste better sounds like Sainsbury's can help you make your life better. So Sainsbury's are promoting a good lifestyle as well as good food. ...read more.

Conclusion

This advert in association with the other one promotes a good social life, a good family life and good food. The advantages of having a chef promote your food are obvious. There is a certain amount of trust that the consumers have with the brand. Jamie Oliver is a well-respected person, who the public are familiar with. However his lifestyle, bank balance and culinary skills are envied by many, which can make him a target for abuse, something which could damage the Sainsbury's brand in the long run. In general Jamie Oliver consists of many positive characteristics that Sainsbury's would want to be twined with. He appears to have high family and social values. He is settled with a wife and a daughter, and has a squeaky clean public profile. Almost too good to be true. These adverts represent the new Sainsbury's. Fresh, young and searching for something more than just good food. Myles Rohm 28/04/2007 Sainsbury's ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of watch, DVDs, guitars and anti smoking adverts

    They would be very picky. They would usually buy the expensive guitar since it is a better quality. The equipment would probably be in the middle of cheap and expensive. It is probably at the middle-class range. Graphic In the foreground there are pictures of different guitars.

  2. This project requires me to produce a imaginary business

    If you want to attract a lot of customers then a low price is better, but if know that your product is better then you may charge higher price. There are three types of price: � Low price- To attract lots of customers, you will have a price lower then your competition.

  1. Section 1: Promoting two products to two different market segments

    The usage questionnaire is complied in order to know for how long and how frequently one is to use the 'Regenerate' For Men face wash to get rid off acne and remain with a clear and fresh look. Refer to Appendix 4 Packaging The packaging of 'Regenerate' is very attractive and practical to use.

  2. Advertising - Peter Kay's John Smiths Campaign

    Even though we are shown the product at the end of the advert it is still implicit. We aren't told why we should buy the bitter or why it's better than other competitors, yet the combination of humour and Peter Kay is instantly associated with the product.

  1. The Peugeot and the Ford Fiesta are advertised in very different ways despite being ...

    The camera pans around to the back seat and a small child is sitting there, which shows a close up of the car. This shows that the car is a family car, which means that the car is big enough for the family.

  2. This project requires me to produce an imaginary business.

    The reason that I am using a questionnaire is that it allows to gather very detailed information. There some limitations to my research methods, the major one being that it will take a long amount of time. What market am I aiming for?

  1. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    he is not particularly good looking, he is wearing a suit and thick glasses. A passing car pulls up to the couple, a good looking man gets out, wearing Levi's jeans. While attempting to fix their car he spills hot water on the other mans foot, causing steam to come from the engine.

  2. For this essay the writter is going to write about two adverts, Advertising the ...

    The advert is very interesting as many women would like to be 'Jennifer Lopez' this is why the advert would be very appealing to women as this is the perfume that Jennifer Lopez wears. The colours in this advert are mainly shades of gold as this is a colour of wealth and prosperity and the colour denotes the natural goodness.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work