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What do you think makes a successful music publication?

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Introduction

GCSE Media Studies - AQA - Exam - Question 1 - Answer What do you think makes a successful music publication? You need to consider at least three publications, either in print and/or on-line, at least one of which was published before the mid 1980s. What made these publications successful and significant at a given moment in time? Over the last century many new music publications have been created, and the majority of them, have also been shut down. Bad luck may be one of the factors which contribute to closure, but certainly not the biggest. All of those which have been closed down have done so because of bigger reasons, the main one being the failure of the publication to match the times which they are in. After researching, I have identified three music press publications, The New Musical Express (NME), Smash Hits! & Kerrang which have all at one point or the other dominated the music press industry. I will now explore how over time these music magazines were successful and why. ...read more.

Middle

Indeed, the magazine went down in sales and readership. A further factor which contributes to a successful magazine, is knowing the magazine readership on a personal level i.e. knowing what they like, dislike etc. This way the magazine can place specific advertisements which are most likely to sell in their pages. By knowing the readership on a personal level, the magazine can also adopt a style of writing which is appreciated by the readership. An interesting element of a successful magazine is that that they allow the readers to express their views and opinions on certain issues. All of the above magazines create/created pages dedicated to answering reader's questions and asking for responses in votes/competitions. Therefore they make the reader get more involved with the magazine as a whole, increasing the idea that the magazine belongs to its readers. Successful magazines, such as Kerrang celebrate new contemporary music while not ignoring the golden oldies. This can be seen in their 25th year anniversary where they re-recorded some old rock songs by "Metallica". ...read more.

Conclusion

The writing staff is also important as they are the people who write the articles, reviews and interviews. A good example of how writers are important can be seen in NME in the 1970s. At that time they had lost ground to Melody Maker. Alan Smith, the new editor of the magazine raided the underground for writers and found them. These writers were young and fit the profile of the target audience and so therefore they found it easy to relate to them. By hiring those writers who were more subjective and independent, NME was dubbed 'The Enemy', and appealed to the new younger generation. Lastly, one of the most influential factors is having a variety of different mediums for readers to view such as magazines, online websites, and music channels etc. This will allow the brand to appeal to a variety of different people who use different resources rather than someone who only uses one. All three magazines are backed by a website and Smash Hits! and Kerrang! Both also have a television channel. This variety of mediums allows the brand to be reached across to their target audience through many different channels. ...read more.

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