What is Africawoman?

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AFRICAWOMAN

Policy and Style Guidelines

                                        (Second Draft)

June 2003

CONTENTS

PART I        POLICY

What is Africawoman?                                                3

Our values                                                                3-5

When is it an Africawoman story?                                        5-7

PART II        WRITING STYLE

Setting the right tone                                                        8

What are the ingredients of a winning story                                8-9

Leading into the story                                                        9-10

Communicate, not confuse                                                10-11

Quotes                                                                        11

Colour                                                                        11-12

Language                                                                12

Names, places, time and dates                                        12-13

Length of articles                                                        13

PART 111        SKILLS DEVELOPMENT

News analysis                                                                14-15

Commentary writing                                                        15-16

Investigative journalism                                                16-18

Reporting projects, conferences and research                                18-19

Writing profiles                                                        19-20


PART I             POLICY

What is Africawoman?

Africawoman is a professional news/feature service whose chief objective is to provide a guaranteed platform for the voices of African women to be heard in the debates coming out of the continent.

It is the flagship of Africawoman Communications, a non-governmental organisation registered in Kenya as an affiliate of the Scotland-based Worldwoman media charity. Africawoman works closely with the British Council and the Department for International Development.

Targeting both print and electronic media, Africawoman is produced by 90 women journalists in nine African countries. The project is currently being undertaken in Kenya, Uganda, Tanzania, Malawi, Zambia, Zimbabwe, Ghana, Nigeria and Cameroon. Ultimately, Africawoman intends to cover the entire continent.

The main distribution channel for Africawoman stories is a monthly virtual newspaper of the same name. It is available at . To ensure onward transmission to grassroots women, Africawoman has entered into partnerships with community radio stations that broadcast within the project sites. Special reports tied to international themes are produced when the need arises.

Africawoman also doubles up as a training forum for women journalists either starting out in their careers or approaching middle-level management. They are paired with mentors based in the United Kingdom, who help Africa’s next generation of topflight writers and editors to fine-tune their skills to world-class standards.

Launched in 2001, Africawoman is managed from Nairobi but produced jointly with experts based in Canada and the United Kingdom. Besides the African journalists, the network comprises 30 other professionals in the UK.

Our values

Africawoman stands by the Statement of Shared Purpose developed by an international cast of journalists, which offers a common understanding of what defines our work:

“The central purpose of journalism is to provide citizens with accurate and reliable information they need to function in a free society. This encompasses myriad roles —helping define community, creating common language and common knowledge, identifying a community’s goals, heroes and villains and pushing people beyond complacency. This purpose also involves other requirements, such as being entertaining, serving as watchdog and offering voice to the voiceless.”

Africawoman seeks to be a newspaper of influence and authority. For this reason, we choose to be guided by the following principles, which are built upon an international framework of codes of ethics that guide journalistic conduct: Integrity, respect, justice and fairness and the highest professional standards.

Integrity: Journalism has been described as the first draft of history. This places a heavy responsibility on our shoulders, requiring us to put out reliable and accurate facts within the right context. Indeed, all other journalistic skills and practices — context, interpretation, comment, criticism, analysis and debate — are based upon a foundation of accuracy. Africawoman journalists will not request or receive bribes and other favours that might lead to a conflict of interests.

Respect: We believe in respect — among ourselves as members of the Africawoman family, in our relations with our sources and in our interactions with society in general. We shall adhere to codes of ethics that compel the media to avoid prejudicial or pejorative reference to race, ethnicity, religion, political affiliation, sex or sexual orientation or to physical or mental illness or handicap — unless they are relevant to the story, of course.

Even though we have a clear focus defined by our motto “For and About Women”, we aspire to represent the interests of all members of society and will practice no discrimination against anyone or any segment of society. We will accord everyone the human dignity that they deserve, therefore we will not publish obscene, vulgar or material offensive to public tastes.

Justice and fairness: We will make all reasonable efforts to report all sides of a story and accord the right of reply to anyone mentioned in a story. Children should not be identified in cases to do with sexual offences, neither shall we photograph or interview them — except in matters of public interest — without the consent of a parent, guardian or authorities responsible for the welfare of the child. Indeed, all victims of sex crimes should not be identified except where they voluntarily choose to waive this right.

The public interest can be defined as: Detecting or exposing crime or serious misdemeanour or anti-social conduct; protecting public health, morality or security; and preventing the public from being misled by some statement or action.

Highest professional standards:  As journalists committed to producing a respected newspaper, we shall adhere to the following principles:

Whereas journalists have an obligation to protect confidential sources, Africawoman will generally not use stories based on unnamed sources unless the circumstances are truly exceptional. Unless in extreme circumstances, and only where information cannot be obtained otherwise, our writers are expected to identify themselves and not seek to obtain information by subterfuge.

Plagiarism is completely unacceptable in Africawoman. We will not use articles lifted wholesale from other sources or already published elsewhere in precisely the same form. Quotations and statements from other sources should be appropriately attributed. Africawoman writers are expected to jealously safeguard their independence and ensure the authenticity of the information they present for publication.

Intrusion into people’s privacy is acceptable only where there is an overriding public interest. Where intrusion into grief or shock is necessary, writers are required to conduct themselves in a humane and sensitivity.

When is it an Africawoman story?

Africawoman’s work can be classified in five categories: Giving women a voice, changing the portrayal of women in the media, giving direction and mission, identifying and developing strategies for social change and mentoring and providing role models for African women.

In their daily routine, most journalists tend to focus on the news perspective. Nothing wrong with that. But, being a monthly newspaper, Africawoman asks for something more than the simple, parochial approach to issues and events in our countries. Though our articles are necessarily based on news, our strength lies in taking the debate beyond simple reporting and putting it in the right context.

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As Africawoman writers, we are called upon to look at the news within the context of issues rather than one-off events. Take the case of domestic violence. Whereas a Ugandan newspaper or magazine would be expected to break the news of former Vice-President Specioza Kazibwe’s public admission that she has been a battered wife, Africawoman uses the story as an entry point to discuss the intricate details of domestic violence on the continent.

We raise fundamental questions to do with the kind of pressures that African women experience in trying to get out of abusive relationships — including the ...

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