• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What makes an advert memorable?

Extracts from this document...


Ayan Wright Reddish Vale School Centre No: 33457 Candidate No: 0266 What makes an advert memorable? Advertising is a most powerful form of public manipulation. Millions upon millions are spent by advertising agencies in pursuit of the right brand name, enticing images and psychological brainwashing. Adverts can be memorable for the people that are used in the advert, slogans, jingles and any humour used in the advert. Advertising has been part of our lives since everyone can remember. They started in America, the nation of corporate culture, capitalism and snake oil salesmen. A number of the best directors such as Alan Parker and Ridley Scott made adverts in their early careers. Some of the most effective adverts are the simplest ones and that is why I think these adverts are memorable. The first memorable advert will explain the Birds Eye beef burgers ads that star Ben and Mary made by Alan Parker. Alan Parker developed a different type of advert and that is why it is memorable. The people used in the advert where not middle class people with a certain type of accent. They were real kids with a real personality. This was a new development in the making of adverts. I do not remember the Ben and Mary adverts myself as I am too young but I did see it on channel 4's 100 best adverts. ...read more.


They found a man under a palm tree who was not a very good surfer and was afraid of the 40 ft wave he was about to face. The people try to represent what is going on in inside of the eye of the man and that is where the horses come in. The horses are symbolic. As soon as the advert starts there is an instant drumbeat. It reminds me of a beating heart or as if an important announcement is about to be made. When the ad first starts you only see a horse treading in the water and then you instantly think what is going on here? The voice over says "Ahab says I don't care who you are, here's to your dream." We then see the men entering the sea to catch this wave. Meanwhile the drumbeat is still going on. Next we see a man pouring a pint of Guinness. The voice over then says "Here's to you Ahab. The first drum hits the beat withal his heart...." Then we get back to the wave and you can see the horses in the waves clearly. Now you know why a horse was treading water earlier in the advert. We then stay with the men surfing this 40 ft wave. ...read more.


This is a rape fantasy." Were sprayed on the poster. At first the advert was seen as too sexy yet a few days later it was described as "Beautiful, beguiling and photographic art.". It has been said that pictures of skinny clothed models promoting anorexia and bulimia are far more vulgar than seeing Sophie Dahl's healthy size 14 body. Many reviews in papers prove this. Myself I do not find this advert offensive yet it is not right that it is on billboards directly outside primary schools. The children would mature too fast and would not have fun like they should be at that age. I can also see why people could see the advert suggesting rape as the pose Sophie Dahl is in is very passionate and does suggest sex. The advert is memorable because of the amount of complaints it received. Some companies will even make an advert outrageous on purpose to get publicity, so that the advert and more so the product will be memorable. Basically adverts are memorable for many different reasons. It may be because they are funny or because they are unique in their own special way but just because an advert is memorable it does not mean that the product is. So next time, when you watch an advert just think if you will remember it, when you are older. By Ayan Wright 10VM ?? ?? ?? ?? Ayan Wright What Makes An Advert Memorable? 23/04/07 Page 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    This means that the advertising for some products will be aimed at the single person. while some will be aimed at the married person. Age People of different age buy different products. This means that a old person will buy different products to a young person.

  2. Analysis of The Guinness advert.

    There are several close ups, when the group are safely back on the beach. This shows their ecstatic expressions. Then, finally, we see a freshly poured pint of chilled Guinness, waiting for someone like you to come and drink it.

  1. This project requires me to produce a imaginary business

    How will I hire my staff? The most common method of hiring staff is by using interviews. This is where applicants are short listed, and then asked for a interview. After the interview certain applicants are asked back, and the best is selected.

  2. Advert Analysis - Opium Perfume, Cointreau, Longines Watch

    watch even more exposed as it is a silver-grey colour.Also,the advert looks to be distinctively coming out of the page.The audience find themselves wanting to reach out,as if they could actually remove the product from the advert.It appears so very real,and no matter how hard you try to stop it,continues

  1. Comparing two adverts - I am focusing on are the 'Nescafe Cappuccino' and the ...

    The girl opposite spots out what he has done and tries to let him no by licking her lips and moving her tongue around her top lip. 5. He mistakes what she is doing and thinks that she is flirting with him, because what she is doing comes across very flirtatious.

  2. Produce an imaginary business. To do this I must research into all aspects of ...

    Coupons could be used, these can be in leaflets, or come in a previous product that you buy. A other way is where there is a discount in the whole shop and no coupons are needed. The idea of these are to get the customer to buy your product.

  1. Analysis of watch, DVDs, guitars and anti smoking adverts

    Buffalo and bison look the same but they taste different. Looking at the picture of the bison, it looks rich and tender. Unlike buffalo, which is full of fat, but healthy. It isn't as juicy as the bison. Many people think they are the same animal.

  2. In the Nick of Time

    The Audi slogan "advancement through technology" clearly highlights the progress made through the years in the field of transportation and reiterates the point being brought across by using the penny farthing. Circle imagery is often used throughout the story partly due to the Audi symbol which consists of four circles linked up together.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work