• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Which Methods do advertisers use to sell their products?

Extracts from this document...


Which Methods do advertisers use to sell their products? Techniques An advertiser needs to be very aware of the type of person that they are aiming to sell their product to. They also need to consider what is likely to motivate that person to buy their product. This is so that they can create the right image for their product and can persuade people to buy it. Advertisers have to create a strong image for their product; this means that they will link it in a customer's mind with the type of person that they think they are or, more to the point, that they would like to be. The image that an advertiser creates depends on which group they are aiming to sell to: a good example of an advertisement directed at children is the Pringles pop-box one where a child is obviously starting a new school and is feeling a bit isolated. At lunchtime they have a pop- box and so do all the other kids, the child immediately fits in and is accepted. The advertisers know that children can pressurise their parents into buying them certain snacks (so called 'pester power') so they show an image that will appeal to kids, everyone wants to 'fit in' and be popular and they play on this. ...read more.


There is again a sentence in the bottom right hand corner this time saying 'Now all you need are some kids' I think this whole advert is trying to say that the car is important, it is the first thing you should think about and everything else either comes after it or should be formed around it. For example the Volvo V40 is supposed to be a family car so this pair have the car but they do not have a family. That is where the squeaking of the bed comes in, this can be interpreted as a couple in their bedroom trying to have kids in an attempt to have a real family, so that they can really use their family car. The Second Volvo V40 adverts Compared to the first advert this one is very different, before the car was the focal point of the picture, now it is foggy. The car (Volvo) is now driving through a foggy wood and all you can see are the headlights through the fog. There is yet again a different sentence in the bottom right hand corner, this time it says 'Voted the most beautiful car in the world.' The car carries on through the foggy wood waiting roughly seconds before a second slogan appears which says 'But sometimes looks aren't everything.' ...read more.


as viewers cannot flick past adverts, and the only way to avoid them is to turn the television off, which many people do not do. Also, magazine adverts do not usually have millions of people reading them at the same time, which television commercials do. Still adverts frequently use pre-modifiers and superlatives to emphasise products and make them sound better, and in many cases these are opinionated and not factual. Facts and figures are an important part of adverts, as it makes the product or company sound technical, serious, and informative, and they are often accompanied with pre-modifiers to make them sound better. Colours play an important role in magazine advertisements as they can make certain things stand out so the reader will read them first, and contrasting colours; fonts and text sizes also highlight specific objects or words. In still advertisements the advertiser uses puzzles in the picture so that t6he advert portrays the simple message, but when you think deeper into the advert there is usually another meaning, which is quite often easy to solve but when the reader solves this they think that they are smart, therefore thinking that the advertised product is for smart people and so the reader buys the product. Overall, still adverts are effective, especially in local newspapers advertising local shops, as they are direct and simple, and are more cost effective than television commercials. Richard McKeown ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of watch, DVDs, guitars and anti smoking adverts

    Also, Napster is giving you unlimited downloads for your MP3 without paying ninety-nine cents for every track. This will attract more customers because you get a MP3 and you have unlimited downloads.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    There are four different channel of disruption: Channel 1 of distribution This is the most simple method of distribution, as it involves the manufacture selling direct to its customer. This is usually impractical if you don't live near the manufacture, but that is why they ship them out.

  1. This report included three advertisements evaluations of different product categories. With FCB Grid, the ...

    The EISA award of "European Pocket Camera of the year 05-06" is a virtual evidence to prove the excellence of this camera. Advertising 2: Blacks This is a series of print advertising of Blacks, which is UK's largest specialist outdoor retailer, selling various ranges of outdoor products.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    Also, the more traditional, classical that feel black and white would give wouldn't fit in with the message the advertisement is trying to convey and the target audience probably wouldn't respond to it. Red makes up the base colour of the advertisement, as the carpet and inside of the car are red.

  1. Describe a range of covert advertising techniques. Why do advertisers use these techniques to ...

    If a film or programme has a particular trademark or famous feature; then a company can tap into this using product placement. For example, James Bond is renowned for state of the cars; therefore, it was a smart move for Jaguar to product place in this area of the film.

  2. Comparing and Contrasting a Magazine Advert with a Television Advert

    This may be intriguing to some who want that pink touch. People may also take an interest in it if there are free samples. The advert includes the Lacoste logo which outlines the fact it's a good reliable make. Well known with a good reputation and trusted for good produce.

  1. Section 1: Promoting two products to two different market segments

    Government agencies and laws are the main factors that manipulate our society, but marketing decisions are affected by the developments in the political environment. * Increasing tax on certain products - thus customers would not buy 'Regenerate' due to the product being more expensive unless they get used to it or specifically need it.

  2. With reference to two advertisement, show how advertisers use particular devices to engage their ...

    This story is about temptation and evil. The advert may suggest that it is tempting to go through the snakes to get to the car. On the other hand, in many cultures snakes symbolise eternity, wisdom and healing. This may imply that you should go through the snakes.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work