Which Methods do advertisers use to sell their products?

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Which Methods do advertisers use to sell their products?

Techniques

An advertiser needs to be very aware of the type of person that they are aiming to sell their product to. They also need to consider what is likely to motivate that person to buy their product. This is so that they can create the right image for their product and can persuade people to buy it. Advertisers have to create a strong image for their product; this means that they will link it in a customer's mind with the type of person that they think they are or, more to the point, that they would like to be. The image that an advertiser creates depends on which group they are aiming to sell to: a good example of an advertisement directed at children is the Pringles pop-box one where a child is obviously starting a new school and is feeling a bit isolated. At lunchtime they have a pop- box and so do all the other kids, the child immediately fits in and is accepted. The advertisers know that children can pressurise their parents into buying them certain snacks (so called 'pester power') so they show an image that will appeal to kids, everyone wants to 'fit in' and be popular and they play on this.
You could comment on when adverts are shown as a way of looking at the target group. You only have to watch Saturday morning television to see what kids will be asking their parents for! Advertisements do tend to present an idealised picture of life because then we will try to 'buy-in' to this perfect life. They also reflect social trends and don't always present a conventional family these days, some even play on stereotypes to add humour. Advertisements directed at young people often use humour as part of their appeal. The most important things to remember are what IMAGE are the advertisers trying to create (this tells you lots about who they think will buy their product and the associations they wish to create); and what MOTIVE do they give you for buying?
Other things that advertisers use to sell their products are things like slogans (a catchy and memorable phrase about their product) or jingles (a little song or tune about their product that is designed to stay in our minds). Many advertisers are using chart music to make their adverts appealing. Advertisers use colour very cleverly in adverts to create an overall atmosphere and successfully 'set the scene' for their product.

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Moving Images

In this section I shall be looking at the different methods advertisers use to publicise their products through television. I shall be looking at three different car adverts, two of them Volvo V40's and the third a Fiat Punto.

 The first advert was shown around nine o'clock in the evening, which is the time when most adults tend to be watching television seeing as the Volvo is a family car.

 The first advert is about the Volvo V40, which is an estate car, which is also seen as a family car for facts that will ...

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