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Which Methods do advertisers use to sell their products?

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Introduction

Which Methods do advertisers use to sell their products? Techniques An advertiser needs to be very aware of the type of person that they are aiming to sell their product to. They also need to consider what is likely to motivate that person to buy their product. This is so that they can create the right image for their product and can persuade people to buy it. Advertisers have to create a strong image for their product; this means that they will link it in a customer's mind with the type of person that they think they are or, more to the point, that they would like to be. The image that an advertiser creates depends on which group they are aiming to sell to: a good example of an advertisement directed at children is the Pringles pop-box one where a child is obviously starting a new school and is feeling a bit isolated. At lunchtime they have a pop- box and so do all the other kids, the child immediately fits in and is accepted. The advertisers know that children can pressurise their parents into buying them certain snacks (so called 'pester power') so they show an image that will appeal to kids, everyone wants to 'fit in' and be popular and they play on this. ...read more.

Middle

There is again a sentence in the bottom right hand corner this time saying 'Now all you need are some kids' I think this whole advert is trying to say that the car is important, it is the first thing you should think about and everything else either comes after it or should be formed around it. For example the Volvo V40 is supposed to be a family car so this pair have the car but they do not have a family. That is where the squeaking of the bed comes in, this can be interpreted as a couple in their bedroom trying to have kids in an attempt to have a real family, so that they can really use their family car. The Second Volvo V40 adverts Compared to the first advert this one is very different, before the car was the focal point of the picture, now it is foggy. The car (Volvo) is now driving through a foggy wood and all you can see are the headlights through the fog. There is yet again a different sentence in the bottom right hand corner, this time it says 'Voted the most beautiful car in the world.' The car carries on through the foggy wood waiting roughly seconds before a second slogan appears which says 'But sometimes looks aren't everything.' ...read more.

Conclusion

as viewers cannot flick past adverts, and the only way to avoid them is to turn the television off, which many people do not do. Also, magazine adverts do not usually have millions of people reading them at the same time, which television commercials do. Still adverts frequently use pre-modifiers and superlatives to emphasise products and make them sound better, and in many cases these are opinionated and not factual. Facts and figures are an important part of adverts, as it makes the product or company sound technical, serious, and informative, and they are often accompanied with pre-modifiers to make them sound better. Colours play an important role in magazine advertisements as they can make certain things stand out so the reader will read them first, and contrasting colours; fonts and text sizes also highlight specific objects or words. In still advertisements the advertiser uses puzzles in the picture so that t6he advert portrays the simple message, but when you think deeper into the advert there is usually another meaning, which is quite often easy to solve but when the reader solves this they think that they are smart, therefore thinking that the advertised product is for smart people and so the reader buys the product. Overall, still adverts are effective, especially in local newspapers advertising local shops, as they are direct and simple, and are more cost effective than television commercials. Richard McKeown ...read more.

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