Why are soap operas watched more by women than men?
The soap opera is truly an America phenomenon. Each and every weekday, millions of people from all over the world tune in to their favorite soap to follow the trials and tribulations of their favorite characters.
Soap operas have been on television since 1952, with the debut of what was a radio show "Guiding Light". This is the longest running continuous soap on TV. The term “soap opera” is deceiving, for it is not about soap, It is called this because soap companies were big sponsors of the radio shows back in the 1930s, this was because they wanted women at home to take notice of the soap powders. The opera part comes from the fact that operas tell a story, just as the soaps do. What makes a soap opera unique is that the story never ends, that is why soaps like GL can be on the air (either radio or TV) for more than 50 years.