Why have the Glasgow University Media Group been criticised so vehemently? Are they fundamentally flawed? Discuss with relevant criticisms.

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Why have the Glasgow University Media Group been criticised so vehemently? Are they fundamentally flawed? Discuss with relevant criticisms.

The Media Unit is a research based grouping of academics within the sociology department of Glasgow University. Much of its work is published under the name Glasgow Media Group, (aka Glasgow University Media Group). The Group consists mostly of people who have worked in the unit at Glasgow University, plus broadcasters and others who have published within the GUMG. The purpose of their work is to promote the development of new methodologies and substantive research in the area of media and communications.
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The Glasgow University Media Group (GUMG) has been both, acclaimed and vehemently criticised for its research techniques.

The GUMG produced a series of seminal studies back in the 1970's and early 80's in which they produced some of the most heavily researched accusations of bias within the ranks of television news. Broadcast media in Britain are legally required to be politically impartial i.e. broadcasters cannot express a point of view on major matters but in a linked phrase, have to make balanced reports. But a balance is always between certain forces, and these are often believed to ...

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