• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Why Study Advertising?

Extracts from this document...

Introduction

Why Study Advertising? It is important to understand advertisement for different reasons. Firstly children should be taught about advertising at a young age so that when they see advertisements they will know whether it is fact or fantasy, as young children can sometimes not tell the difference between fact and fantasy in advertisements. For example in the action man adverts you see him riding along on a jet ski whish is fantasy but in real life the toys cant ride on jet skis or do what the adverts say they do. Secondly, without adverting the media production would collapse, so if people were taught about adverting, more people will get into the industry and keep the business alive. For example without advertising less people would buy things then that market would collapse then there would be chaos as all of the businesses would no longer be there. Thirdly the advertising agency puts a unfair pressure on parents to buy the latest trendy products. For example a child will see an advert for the latest clothes so the child will go on and on at his parents to buy him it. The Benetton Advertising Campaign The Benetton advertising campaigns have caused a lot of controversy. Controversial adverts often appear in the media. Foe example a pot noodle advert said that "Pot noodle is the SLAG of all snacks". this caused controversy because saying "Slag" is a sexist view towards women. ...read more.

Middle

A creative team then uses the research to come up with a way of advertising the product. They come up with storylines, slogans and jingles, characters and jokes for the advert. For example the creative team can decide the advert will be in black and white or it has no speech. Then the media planner decides which media to use and when and where it will be shown if on a television advert, what papers to put it in, what radio stations and what websites. They negotiate the advertising space, negotiating with the media companies/institution. The idea is then turned into a product which involves some artwork, printing and filming of the advert. Sometimes the agency will hire a director or artist to produce the ad. The media owner/institution prints the adverts in their newspaper/magazines or broadcast them on their television channel or radio station. Examples of media institutions are Granada television, cannel 4 or 5. Sky TV, the sun and the Dagenham post. The agency pays these to put them on their TV channel or in their Paper/ magazine or radio station. What makes an effective television advert? In order to persuade people to buy a product, an advert has to be effective. To be 'effective' means that it has to work well and achieve its aim. It has to have a lasting impression on the viewers to make it memorable and to sell the product. ...read more.

Conclusion

This is needed if you're going to be a nurse. Also in the adverts the makers ad repetitive sound which is a beep that you hear over and over again possibly from a heart monitor or similar piece of equipment. The advert tries to persuade the viewer to get into nursing by creating sympathy and pity in the viewers. The advert plays with your mind and is psychological. The advert shows the reality of nursing and says that nursing has now improved pay. I think that this advert is aimed at people in the B - C2 classes of people that are qualified for nursing and that are patient in particular. I think it's also aimed at caring women at the age of twenty-eight upwards and people who think income isn't very important. In this advert technology is used to make it much more interesting by using only the one camera shot at an unusual angle, this is interesting because we are used to seeing more than one camera shot and at normal angles and positions. They add hospital sounds to make it more interesting. They use lighting on the girl's face to make it paler. The advert makers use diegetic sound which is sound you expect to hear from the surrounding for example the beeps from the hospital machines and clanks of metal stuff. After looking at these two successful adverts my favourite was the Fiat Punto advert mainly because it has good memorable music and has more than one camera angle as I think one camera angle is a bit boring. Mark Walker 10A Media Studies ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    This means that if I see that one product is selling very well then I can buy more form the wholesaler, and if a product is not selling then I can stock less. What is the role of the wholesaler The wholesaler is very useful to the local shop keeper and the large manufacture.

  2. Analysing Coca-Cola advertising.

    coming through the window this is the connotation to wealth and luxury that feature so often in "Coca-Cola" adverts. The "Coca-Cola" colours are displayed once more in the next scene. In this next scene in which there are three dancers wearing red and black.

  1. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Also as they would have to buy in bulk they would not have space for as wide a range of goods. This may upset some customers as there is no choice. The wholesaler can deliver the goods in large amounts, as the local shop keeper may not have the vehicle to transport large quantities of goods.

  2. Free essay

    Compare the advertising campaigns for Benetton and Barnardos. How do both aim to attract ...

    landscape may be that of his own mind and what he believes, and though a child is being used to stand on the handrail it could infact either be the last of Martin's childhood and innocence or that Martin, aged 29 had jumped off a rooftop to his death because

  1. Case Study Star Alliance

    Alliances were also a great way to force carriers' local strengths to build up the entire network's market presence. The structure also presented flexibility to alliance members. Such flexibility could be seen in their opportunities to negotiate a broad range of agreements with non-alliance members.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    This also relates to the image because Sarah Jessica Parker's character in "Sex and the City" was renown for being a single 'thirty-something'. This creates further affinity with the consumer and her and the product. From the text I can tell the product is aimed at women who are drawn into today's the celebrity culture.

  1. The two adverts that I have analysed are: an advert for the NHS which ...

    It ends with them driving away with the man agreeing to not stare at other women. This advert is a more fun, non0serious advert, loud and playful with a happy mood whereas the narrative of the NHS ad is simple, in order to make a strong serious point.

  2. A Study of Advertising.

    'perfect playtime pals' spoken in a fun, soft female voice would not do for an advert for expensive porcelain figurines aimed at mature adults. Endorsements can play a huge part in the success of an advert. Everyone wants the same football boots as David Beckham, or J-Los perfume or even the same drink as Michael Owen or Johnny Wilkinson.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work