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Why Study Advertising?

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Introduction

Why Study Advertising? It is important to understand advertisement for different reasons. Firstly children should be taught about advertising at a young age so that when they see advertisements they will know whether it is fact or fantasy, as young children can sometimes not tell the difference between fact and fantasy in advertisements. For example in the action man adverts you see him riding along on a jet ski whish is fantasy but in real life the toys cant ride on jet skis or do what the adverts say they do. Secondly, without adverting the media production would collapse, so if people were taught about adverting, more people will get into the industry and keep the business alive. For example without advertising less people would buy things then that market would collapse then there would be chaos as all of the businesses would no longer be there. Thirdly the advertising agency puts a unfair pressure on parents to buy the latest trendy products. For example a child will see an advert for the latest clothes so the child will go on and on at his parents to buy him it. The Benetton Advertising Campaign The Benetton advertising campaigns have caused a lot of controversy. Controversial adverts often appear in the media. Foe example a pot noodle advert said that "Pot noodle is the SLAG of all snacks". this caused controversy because saying "Slag" is a sexist view towards women. ...read more.

Middle

A creative team then uses the research to come up with a way of advertising the product. They come up with storylines, slogans and jingles, characters and jokes for the advert. For example the creative team can decide the advert will be in black and white or it has no speech. Then the media planner decides which media to use and when and where it will be shown if on a television advert, what papers to put it in, what radio stations and what websites. They negotiate the advertising space, negotiating with the media companies/institution. The idea is then turned into a product which involves some artwork, printing and filming of the advert. Sometimes the agency will hire a director or artist to produce the ad. The media owner/institution prints the adverts in their newspaper/magazines or broadcast them on their television channel or radio station. Examples of media institutions are Granada television, cannel 4 or 5. Sky TV, the sun and the Dagenham post. The agency pays these to put them on their TV channel or in their Paper/ magazine or radio station. What makes an effective television advert? In order to persuade people to buy a product, an advert has to be effective. To be 'effective' means that it has to work well and achieve its aim. It has to have a lasting impression on the viewers to make it memorable and to sell the product. ...read more.

Conclusion

This is needed if you're going to be a nurse. Also in the adverts the makers ad repetitive sound which is a beep that you hear over and over again possibly from a heart monitor or similar piece of equipment. The advert tries to persuade the viewer to get into nursing by creating sympathy and pity in the viewers. The advert plays with your mind and is psychological. The advert shows the reality of nursing and says that nursing has now improved pay. I think that this advert is aimed at people in the B - C2 classes of people that are qualified for nursing and that are patient in particular. I think it's also aimed at caring women at the age of twenty-eight upwards and people who think income isn't very important. In this advert technology is used to make it much more interesting by using only the one camera shot at an unusual angle, this is interesting because we are used to seeing more than one camera shot and at normal angles and positions. They add hospital sounds to make it more interesting. They use lighting on the girl's face to make it paler. The advert makers use diegetic sound which is sound you expect to hear from the surrounding for example the beeps from the hospital machines and clanks of metal stuff. After looking at these two successful adverts my favourite was the Fiat Punto advert mainly because it has good memorable music and has more than one camera angle as I think one camera angle is a bit boring. Mark Walker 10A Media Studies ...read more.

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