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Why were the John Smiths/Peter Kay adverts so successful

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Why were the John Smiths/Peter Kay adverts so successful? In this essay I am going to explain why Peter Kay/John Smiths adverts are so successful? John smiths bitter was very successful without the adverts the adverts have made it more well known. The adverts started by a famous comedian Jack Dee the adverts went so well they had a cardboard cut out of Jack Dee and it was still a success. In 2002 the comedian Peter Kay took the place of Jack Dee and it became funnier than ever. The adverts start with a serious scenario then half way through Peter Kay would add some humour and the advert would become really funny. The adverts have made John Smiths bitter become very popular in the U.K owning 15% of the market. Them first advert is the swimming advert it starts off as a normal diving event. Two professionals divers dive then John Smiths steps up he runs and bombs he wins the event. ...read more.


go" she looks at him and says "go where" he then says "the old peoples home they will look after you now its for the best" she says "are you mad I am fifty five" Peter Kay says " I know but I have had a word with them they will take you" she says "why should I go live in an old peoples home" Peter Kay says " because I want to put a snooker table in your bedroom and the kids are afraid of your tash" This advert makes you laugh because the facial expressions of his mum and the way he says it you feel safe to laugh because she is only fifty five and its just not what someone would say to there mum this is what makes it funny. The tag line of each advert is the same. In the background there is always something happening the first advert at the end the john smiths pint is on the diving board and everything is unfocused apart from the pint this gets your attention to it. ...read more.


In the third advert Peter Kay plays the role of a footballer at training with the team. The final advert Peter Kay plays the role of Man looking after his mum. In conclusion I think the Peter Kay/John Smiths adverts where so successful because they use a lot of humour, which makes the adverts funny for anyone who is watching them. I think the adverts have had an impact on sales of John Smiths bitter before the adverts John Smiths bitter was still a success but with the adverts I think sales have increased. The adverts are funny to watch and easily remembered and this makes John Smiths more successful. All of the adverts start out as a normal scenario then Peter Kay will twist it and make you laugh this is a good technique because you are unaware of what is going to happen. I think they picked the best comedian for the adverts because he has funny accent and is already well known from Phoenix nights and various stand ups he has done. ?? ?? ?? ?? Chris Mckellar 19309 5155 Page Mrs. Kennedy ...read more.

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