• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

With reference to 2 or 3 colour magazine adverts, write an essay explaining methods of persuasion used in magazine adverts

Extracts from this document...


-English GCSE Coursework: Media Unit "With reference to 2 or 3 colour magazine adverts, write an essay explaining methods of persuasion used in magazine adverts" Advertising is used to sell more of the product a company is trying to sell. It is used to encourage the people who see the advert to either purchase their product or service, or to create awareness of their product. Magazine advertising can be used in a manipulative way. It is less blunt, less obvious than TV adverts or billboards and uses more complex messages to get its message across of how good a product is. This is probably because the reader has longer to read and understand them than a TV advert or a billboard. All magazine adverts seem to have the same basic structure: Eye-catching images colours or text, an informative or descriptive aim, a funny disturbing or puzzling image that is relevant to the magazine it is appearing in and a deeper meaning behind the actual advert itself. Magazine adverts tend to have deep meanings that are understood after reading their accompanying slogans or text. ...read more.


This in itself is a simple phrase and it is aimed to say that most middle-aged women who have a lot of time on their hands who are reading this advert, that just half an hour will enable them to be up-to-date with computers. Many women, especially the more older ones, feel that with the need for knowledge of computers becoming more and more necessary these days, that a computing course or half an hour tutorial would be very beneficial to them. Above the picture is another woman; this is probably the relative in Australia who the woman with the baby is sending the picture to. The pun of words on 'Sydney' and 'Sidney' are very effective because people like puns and they tend to stick in the mind as they make you stop and think about its meaning and this makes it a very effective use of advertising. The image is a very nice image because the bay may seem "cute" to the mainly women readers, and they may find this image warm and comforting. So, it would be an eye-catching image for readers who are just flicking the pages. ...read more.


This means that the advert is successful. It is in a natural setting so the green colours stand out very well. It is obvious that this advert is ideally placed in this magazine. Childcare would mostly be aimed at mothers of who might need it. This magazine is aimed at middle-aged women who might have a lot of time on their hands. Therefore, they would have time to enquire about childcare and would probably need it for when they are going out. The advert is trying to suggest that this service is easy to use and is very informative so anyone can use it. This is represented by the fact that they are using a figure of which one would associate with children's toys and the use of the phrase "Child's play". It is reminding the women of their childhood and how they were carefree. They would want to return to this by sorting out their problems, such as childcare. Overall, these adverts are very common to the magazine that they appeared in. They show the characteristics that one would most commonly associate with magazine adverts, such as bold striking images, bright colours and catchy, rememberable slogans. They are also relevant to the magazine they appeared in. ?? ?? ?? ?? Michael Gaskin 11.12 English Coursework: Media Unit ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    Below ?5000 4% ?5001-?15000 21% ?15001-?25000 40% ?25001-?35000 10% ?35001-?45000 20% ?45001+ 5% Do you shop in the local area? Yes 83% No 17% Why? Good choice 15% Lack of choice 67% Poor parking 15% Other 3% Where do you buy your electrical goods from?

  2. I have chosen to write about 4 different adverts, these are the Sony Ericsson ...

    who may want to reconsider smoking around other people or people who stand around whilst other people smoke around them.

  1. Analysing and comparing two advertisements - Both of the adverts refer to cars and ...

    The creator has shown balloons in the background to describe the essential feature the car has. The car with its silver colour shown is the dominating picture in the advert. A logo at the left bottom is shown in yellow colour stating "Car of the year 2002", enhancing the fascination

  2. Analysing adverts in the media.

    in what the car looks like and the status that it would bring rather than the different places it could take them. The advertisers keep the audience's attention focused on the car by positioning the car so that it is directly facing the audience, with the headlights on, as if it is targeting her.

  1. With reference to the adverts you have studied, investigate the ways in which 'Lucozade' ...

    In my opinion, Lucozade's most successful campaign is its most recent association with the computer game heroine, Lara Croft, because it links the product with the very latest in entertainment technology. Lucozade realize that advertising campaigns can be entertainment as well as a means of fulfilling their more traditional functions of informing and persuading us.

  2. Free essay

    English-Media contrasts between two adverts

    The colour of the bottle, her lips and the word "Elle" are all the same. This is trying to tell the audience that if you are unnoticed in a crowd, then wear this perfume and you will "Stand out" and be noticed.

  1. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    which makes a better effect to reach out to the intentional audience. In the Bionicle advert, the use of editing is very clever it uses all different types of editing such as fades, dissolves, cuts and use of continuing editing.

  2. Comparing two magazine adverts for hair colour products.

    On the other hand the "L'Oreal" advert is much more straight forward. In the L'Oreal advert there is also a picture of two young women which has taken up the whole of the page. Clairol has used dull colour like black, blue and brown, these colours make the advert look

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work