• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

With Reference to media texts, write about the representation of old age.

Extracts from this document...


With Reference to media texts, write about the representation of old age. Within media there are many different stereotypes that we see different people as, these help to sell products targeted at the specified target audience because they can be related to, they are meant to be like your Grand Father, Mother or Aunty to name a few. The lure of certain comedy and snappy lines attracts viewers to the screens every evening, however one of the other things that draws you to the television is the fact you can almost make fun out of your own family members by watching these programs and relating the character such as Victor Meldrew to your Grand Father, a timeless moaner and someone who is seen to be simply rude. Without the stereotypes we have today the advertising market would have no true target audiences nor would the purchaser be able to relate to the product these companies are trying to sell, for example if you see a true to life old Grand Mother trying to sell a teenagers perfume, the likelihood is that you will not get as many sales as you would with a young looking model or someone famous. ...read more.


The problem is that Victor is more of the self-antagonist with the everlasting line, "I don't believe it." From that point onwards reasoning with him is quite pointless and this is quite try to life because usually when you get an old person start talking about previous events or something that they do not like they will moan and groan about everything that has gone wrong and how they may be able to do the job so much better. This is Victor Meldrew down to the point. Even though this perpetual spiral of depressive behaviour applies greatly to Victor it does not apply to Margaret or most old people in today's day and age. More than often you also find that it is the male of the couple that's found to be the 'moaner' whereas the woman in the family is seen to be the soothing influence or someone that can calm the situation down. Yet another example of a stereotypical old person is 'Nan' from Catherine Tate's show. She always wears a nighty or a white dress which emphasizes the idea that since they don't have to go out anywhere they chose ...read more.


acts as a pull for people to watch the programme and again it is almost like mocking or taking the 'mick' out of someone within your family just by laughing and giggling at what the character is doing on the screen. We looked at two adverts which were completely different in meaning and selling completely different products: one was selling Aberdeen Angus beef for Waitrose supermarkets however the other advert was selling a health care product for L'OR´┐ŻAL Paris with Jane Fonda on it, the Waitrose with a man who is portrayed to be a farmer with the usual overalls and barn in the background called Ron. The different between the adverts isn't subtle as you can see that the Face cream advert is much more glamorous with the vibrant colors and the way the composition is set out, however the Aberdeen Angus beef product advert shows Ron to be a much more quiet person looking out onto his heard of cows making sure that they are alright which shows a much more personal relationship with the food that we eat, better than just processed food from a factory. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. How successfully is a dysfunctional family portrayed in "Little Miss Sunshine?"

    Richard asks if the body can be kept at the hospital while they go to California. It is hilarious indeed because he doesn't care about his father and cares for his daughter is very unusual and only a dysfunctional family can do that, with no sympathy but strong determination to succeed in their daily life works.

  2. Compare the representation of Britishness in the Metro Notting Hill Carnival article, the clip ...

    The connotations of the images from Notting Hill film clip are that it is a very friendly environment, clean and well kept with expensive houses. It is a nice friendly place to live in because everyone knows each other and it is a small community.

  1. Compare/Contrast the media reality and reality of family in two media texts

    But on TV and ads they don't show it. We have a lot of problems and not all families have an easy, happy life. We still watch sitcoms or look at ads, because we can relate. We either live like that or want to have a life similar to that.

  2. To what extent does or is it possible for television to continue to act ...

    Herbert Schiller, a theorist in this field, argues that as a result of advances in computer and communications technology (satellite television for example), media products are crossing national boundaries and a new global culture is emerging. He maintains that this new global interconnectedness has had profound effects on people and cultures.

  1. It has to be questioned just how much a part the media has played ...

    Tabloid journalism emerged as a result of the war. It served to ease stress and pressure on the public. Tabloids were characterised by their human-interest stories and photographs. Such publications were targeted at those who had not before read newspapers.

  2. Are ethnic minorities still marginalised in Contemporary media?

    This is fulfilling a need for social interaction. The line of argument in a documentary is called the exposition. An exposition is made up of description combined with commentary. The exposition is what the documentary is "saying". John Corner believes that the exposition in a documentary may be either planned directly or indirectly and hidden.

  1. Compare the Representation of the Family in the films The Parent Trap and Are ...

    They start flirting just like they did when they met. The scene is exactly like it would have been on their first date. The music that they play is the music from their first date. There are several really close up shots of both of them so you can literally see the love in their eyes.

  2. The Representation of Women in Advertisements through the 20th and 21st Centuries

    a man?s voice was used at the end of the advert and not a woman?s. Even through women was portrayed as the main character in the advert she was still considered a housewife that didn?t please her husband at the beginning because she didn?t give a Folgers coffee.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work