• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Women's Own Essay

Extracts from this document...

Introduction

Compare how Women are Represented in a Women's Own of 1952 and a Women's Own Magazine of 2007. Magazines have changed and progressed over time. They started out as political bulletins aimed solely at the literate, which were upper and middle classes. When the education act was introduced in 1870 you started getting penny magazines, which were cheap stories of interest aimed at all classes as most people were now literate. Magazines gained popularity in the early 20th century as niche marketing came about and magazines were printed for specific audiences with that audience's specific interests in mind, women's magazines were printed for women etc. As the market for magazines grew publishing companies were founded, one of them IPC (International Publishing Corporation Ltd). IPC was formed in 1963 following the merger of the UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications each having been established in 1881, 1890 and 1880 - and now owns 20% of the magazine market. Woman's Own was first published in 1932 and is owned by IPC, prior to that it was owned by George Newnes alone. ...read more.

Middle

Corrie's Tracy - back with Steve' and 'Look 10 years younger instantly'. They use a wider range of colours and a vivid eye catching pink. There is advertising on the front of the magazine advertising the traditional women's gift of flowers. The images on the front are of women looking beautiful, women with children, a woman with her arms round a man and beauty products. This front cover is a more modern one. It advertises the stories within and does not have the housewife image of the old one. The first advert I selected, from the 1952 magazine, for analysis was on page 2 and was about Kellogg's breakfast cereal. On the advert there is a comic about a man setting of for work and just before he goes his wife gives him Kellogg's cereal when he gets to work he is energetic from all the calories. 'You see, his missus knows that at least a quarter of a man's daily output must come from his 8 o'clock intake of calories'. The second advert I selected was on what was labelled page 29 and was about Wall's ice cream. ...read more.

Conclusion

The articles in the 2007 Woman's Own are soap operas, stories of interest, gossip and how to be thin and beautiful. One article is about a soap in which 'Viv' gives birth on a road side. 'How many soap mums give birth without tears and trauma'. Another article was headed '10 star workouts' and was about some celebrities giving advice on how to be slim. 'Carol's walk-off work out'. The articles from the first magazine suggest that the role of women was to be patriotic, beautiful and religious. The way women are represented in both magazines is very different. The way they are represented in the 1952 Women's Own is as subservient housewives. The way they are represented in the 2007 Women's own is as normal people who are partial towards being beautiful and slim. There is a lot of difference in the way these two views of women are portrayed; one is subservient while the other is an equal person, one is patriotic the other is gossipy, one is a housewife the other is independent. The roles of women in society have changed over the years and so the magazines have adapted to those roles. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    a long time they may have a low wage for some time to pay for the training Qualifications, the more qualifications that a person has then it means that you normally pay more. Type of job, if the work is manual then the pay rate is low, but If the work is non manual then the pay is higher.

  2. AQA Marketing Essay

    What is a Brand? A Brand is a name, term, sign, symbol, design, or a combination of all used to uniquely identify a product. It can be an organization that creates a product for example Nike is a brand that makes trainers which is a product.

  1. Practical Production - produce a womans magazine featuring true to life stories.

    On the front page of my magazine I have used a buzzword. This is a really useful effect to make the target audience want to buy my magazine because the words are persuasive. The buzzword I have used is "bargain".

  2. English Media Essay (first draft)

    box, is the word 'LIVE' enhancing the atmosphere the producers want to create. To support this effect, the advert is set up as a diving competition, with flags, stands and proper diving boards. Before and after each dive, the diver's scores are displayed in a text box at the bottom of the screen, with their names, country, flag and score.

  1. Setting up a shop in York

    �0-�10 �11-�20 �21-�35 �36-�50 �51+ ? ? ? ? ? 5. What are your favourite sports? Football Tennis Cricket Rugby Golf Sailing ? ? ? ? ? ? Water Sports American Football Baseball Hockey ? ? ? ? Other Sports ........................................................................................... 6. What is your most Frequently purchased item? ............................................................................................................................................................................................................

  2. Investigation of How Women are Represented in the Media

    Alternatively, I could use articles which put both sides of the argument forwards. I will use mostly text books and the Internet to find examples of past studies and theories, and I will look at TV, magazine and newspaper ads.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work