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Women's Own Essay

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Introduction

Compare how Women are Represented in a Women's Own of 1952 and a Women's Own Magazine of 2007. Magazines have changed and progressed over time. They started out as political bulletins aimed solely at the literate, which were upper and middle classes. When the education act was introduced in 1870 you started getting penny magazines, which were cheap stories of interest aimed at all classes as most people were now literate. Magazines gained popularity in the early 20th century as niche marketing came about and magazines were printed for specific audiences with that audience's specific interests in mind, women's magazines were printed for women etc. As the market for magazines grew publishing companies were founded, one of them IPC (International Publishing Corporation Ltd). IPC was formed in 1963 following the merger of the UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications each having been established in 1881, 1890 and 1880 - and now owns 20% of the magazine market. Woman's Own was first published in 1932 and is owned by IPC, prior to that it was owned by George Newnes alone. ...read more.

Middle

Corrie's Tracy - back with Steve' and 'Look 10 years younger instantly'. They use a wider range of colours and a vivid eye catching pink. There is advertising on the front of the magazine advertising the traditional women's gift of flowers. The images on the front are of women looking beautiful, women with children, a woman with her arms round a man and beauty products. This front cover is a more modern one. It advertises the stories within and does not have the housewife image of the old one. The first advert I selected, from the 1952 magazine, for analysis was on page 2 and was about Kellogg's breakfast cereal. On the advert there is a comic about a man setting of for work and just before he goes his wife gives him Kellogg's cereal when he gets to work he is energetic from all the calories. 'You see, his missus knows that at least a quarter of a man's daily output must come from his 8 o'clock intake of calories'. The second advert I selected was on what was labelled page 29 and was about Wall's ice cream. ...read more.

Conclusion

The articles in the 2007 Woman's Own are soap operas, stories of interest, gossip and how to be thin and beautiful. One article is about a soap in which 'Viv' gives birth on a road side. 'How many soap mums give birth without tears and trauma'. Another article was headed '10 star workouts' and was about some celebrities giving advice on how to be slim. 'Carol's walk-off work out'. The articles from the first magazine suggest that the role of women was to be patriotic, beautiful and religious. The way women are represented in both magazines is very different. The way they are represented in the 1952 Women's Own is as subservient housewives. The way they are represented in the 2007 Women's own is as normal people who are partial towards being beautiful and slim. There is a lot of difference in the way these two views of women are portrayed; one is subservient while the other is an equal person, one is patriotic the other is gossipy, one is a housewife the other is independent. The roles of women in society have changed over the years and so the magazines have adapted to those roles. ...read more.

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