Wrigley’s chew…
…Does it appeal to you?
Are you fuddy…
…With your chuddy?
A big part of the packaging of a product is the lexis and graphology that’s used to persuade the audience to buy it. I have been looking at Wrigley’s Orbit Professional White Peppermint Sugarfree Gum. So how does it appeal to the oncoming customer when it is such small packaging? Well, this is a good example of how something so small can have so much to say.
The layout of the text plus the image is done in a way to grab the attention of customers. We can firstly see that ‘Orbit’ is in the standard text that is used with all Orbit products; as this is so well known, when the customer sees that as the first thing, they know it is this ‘big’ product, one that a customer could trust. The graphology used is vast on this packaging and plays a big part into the persuasion of the buyer. The ‘Orbit is big and bold and is central. The colour blue brings in the idea of a nice fresh, icy, minty taste. ‘Professional’ is in a large text and in red, red being a primary colour it is very distinct to the individual eye and attracts the customer. Everyone has a little bit of materialism in them, and the designers pick up on little facts such as this, and this helps them choose the choice of lexis. For example, a customer reads ‘professional’ and immediately thinks this is better than a normal packet of gum even if it does cost more.