Wrigley's chew......Does it appeal to you?Are you fuddy......With your chuddy?

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Wrigley’s chew…

…Does it appeal to you?

Are you fuddy…

…With your chuddy?

        A big part of the packaging of a product is the lexis and graphology that’s used to persuade the audience to buy it. I have been looking at Wrigley’s Orbit Professional White Peppermint Sugarfree Gum. So how does it appeal to the oncoming customer when it is such small packaging? Well, this is a good example of how something so small can have so much to say.

        The layout of the text plus the image is done in a way to grab the attention of customers. We can firstly see that ‘Orbit’ is in the standard text that is used with all Orbit products; as this is so well known, when the customer sees that as the first thing, they know it is this ‘big’ product, one that a customer could trust. The graphology used is vast on this packaging and plays a big part into the persuasion of the buyer. The ‘Orbit is big and bold and is central. The colour blue brings in the idea of a nice fresh, icy, minty taste. ‘Professional’ is in a large text and in red, red being a primary colour it is very distinct to the individual eye and attracts the customer. Everyone has a little bit of materialism in them, and the designers pick up on little facts such as this, and this helps them choose the choice of lexis. For example, a customer reads ‘professional’ and immediately thinks this is better than a normal packet of gum even if it does cost more.

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        ‘Whitens teeth’ in the top right corner is in a box, where the background is red, again this red is used because it’s so striking. The wording here attracts people because it says what people want. The actual text colour is white, which is a hidden ploy because the whitening of the text next to the bold red background is obvious and the colour white is what this chewing gum is saying it will do for your teeth. Wherever the packet talks about ‘white’, there is an image is a white star as though to make the words gleam like ...

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