• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Writing a comparison of two adverts

Extracts from this document...

Introduction

Writing a comparison of two adverts Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two different car advertisements; one car advertisement, the Fiat Stilo advert comes from FHM magazine, a publication aimed at young men aged sixteen and over. The other car, the Rover Streetwise advert comes from the Radio Times which is aimed at people aged forty and over. When I first saw the Fiat Stilo advert I didn't like it much because I found it offensive towards women. It had a picture of a woman holding a bottle of fizz and next to the picture was a quote saying "your date might want to take a doggy-glass of her favourite fizz home with her. Wow her as you unveil the Stilo Abarth's dynamic non-spring action cup holders" this quote to me is implying women always make a mess, which I find offensive. ...read more.

Middle

If I was a guy reading this FHM magazine and I saw this advert, the first thing I would think of is "if I buy this car the females would be after me". I didn't like the colours used in this advertisement they were not nice, such as purple, pink etc very seventies colours. I think that the reason for the advertisers using the "seventies look" is because it gives the cool fashion image. Though the advert is mainly aimed at males and not females I wouldn't buy this car, firstly because Fiat is not a good quality car and secondly the way the car is designed isn't attractive. This advert is aimed at young boys aged seventeen and over the reason for this is because the car is cheap and some young teenage boys may be able to afford this car. I think this advert is poorly made because it gives very little information about the car which would indicate it doesn't have much features, the only feature this advert mentions is a cup holder. They layout of the Rover advert is different from the layout of the Fiat advert, the Rover advert uses solid colours and more pictures it also gives more information about the car and ...read more.

Conclusion

Show them that being stylish isn't tantamount to being shallow and place upturned copy of Whale Lovers weekly on the front seat." Now if I was to break this quote down its telling me that if I buy the Fiat I would be elite, high class, sexy and unique this doesn't really catch my attention because its not something I think that's most important about a car, I've done some of my own research and I found out that the majority of people will look to see if a car is strong, good quality and useful. In conclusion I have learned that different marketing tools and images are used accordingly for different populations. The Fiat advert didn't work on me, neither did it work on some young teenage boys which I showed the advert to and got their opinions on the reason for this is because there is no useful information about the car it only speaks of sex, looks etc. However the Rover did catch my attention a little bit, though I don't like Rovers I would consider buying the car because of how useful and strong it looks and sounds. ?? ?? ?? ?? Zahra Hassan ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advertising and Marketing Assignment

    Consequently the target audience would be women, due to the fact that they want to look sleek, sexy and hot in and out of the car. The silver of the car contrasts with its mise en scene. This means that the car stands out although there are insects and flowers

  2. Both male and female car adverts are shown at particular times in the day.

    In a Renault Laguna advert I have looked at, a man is seen cruising down a hill, weaving through the roads from a picturesque villa at the top, making it seem effortless in the mean time. Whilst he is doing this there is an insight to the car where the man is going through all the accessories inside.

  1. Consumer and Organisational Buying Behaviour Assignment

    likely consider purchasing anything too showy and expensive as frivolous and even irresponsible. Tigne' Point Company is obviously catering for a rather restricted niche market. On the other hand most entrepreneurs wanting to promote low involvement goods will consider investing in eye-catching pamphlets/flyers for delivery to each and every residence on the island.

  2. A comparison of two coffee adverts.

    The slogan of this advert is make a fresh start which describes exactly what the man is doing because he just bought a record shop and making a fresh start and the James Brown song describes his feeling because the song is called I Feel Good.

  1. A Critical Comparison of the Gender Representations in Two Print Adverts.

    The mysterious effect works like a shell and that you can only see parts of the model and he is hidden. This gives a chance to go against the stereotypical view because if you cannot see the model clearly then a strong stereotypical view cannot be place on this man.

  2. I have selected two magazine adverts for analysis. The first advert is advertising 'Pocket ...

    I think the target audience for pocket 'music' is 12-16 because the advert contains a mobile phone theme due to how the language and font is showed and because mobile phones are popular with teenagers I chose it. Another reason is because the console used for playing the game is aimed at people around that age.

  1. An Analysis and Comparison of Two Adverts.

    The third scene is of a car pulling up the drive and stopping and the people inside the car coming out. The fourth scene is upside down again, this attracts the attention of viewers who have just tuned into the channel.

  2. The two adverts, which I chose to compare, are quite alike. One advertises Pepsi ...

    The players are represented as comic figures. In both adverts the teams are playing for something; in one it is Pepsi drinks, in the other they are playing for their freedom! The Nike commercial would have probably cost millions to film. When the voice over says "first goal wins," it immediately goes into an action sequence.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work