• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysing two adverts

Extracts from this document...


Analysing two adverts We looked at two adverts, both advertising the same product and discussed why and how they appeal to different audiences. I chose to analyse two shoe adverts. The 'Geox breathes' shoe which is advert one and the 'Sherpa' shoe which is advert two. In advert one the advert is set on a red background and the shoe that is being advertised is dark brown. The red background makes the shoe stand out as red is such a striking colour and dark brown is dull/boring. The white text also stands out on the red background; the white test may have been used to represent freshness as the shoes being advertised are meant to leave your feet feeling fresh. ...read more.


In advert two the shoes are smaller and the man in the picture is the main focus. The man in the picture is hiking and looks fit; this implies that the shoes will be comfortable enough for you to hike in. The image is more sophisticated than the one in advert one and has a bigger meaning because you can tell just by looking at the advert that the shoe is specifically made for hiking whereas in advert one you would have to guess that they are casual shoes. The first adverts shoes are called 'Geox Breathes'. This gives the impression that the shoes breathe and are fresh. Judging from the name of the shoes you can tell that they are aimed at people with bad foot odor. ...read more.


Advert one is aimed at people with bad foot odor, as having bad foot odor could be embarrassing. The shoes could also be aimed at older people because the design isn't modern. The shoes could also be aimed at people who like to walk a lot as people who walk a lot may develop bad foot odor. Advert two is only aimed at people that enjoy hiking and people that enjoy the outdoors; this is made clear by the man hiking in the image. Overall even though the adverts are both advertising the same product, the advertisers use different techniques to make the shoes look more appealing. For example the main images in both adverts were appealing but in different ways. The main image in advert one was the shoes, and the main image in advert two is the man. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Miscellaneous essays

  1. Modern Foreign Languages-Am I fit and healthy

    Ademas acabo de jugar al squash que es brillante porque conocí nueva gente. Me gustaría practicar mas deporte y jugar al baloncesto con mis amigos el problema es que tengo mucho deberes y por eso no puedo ir al polideportivo todos los días.

  2. My Beautician hand book - Basic skincare. How make-up should be applied to different ...

    Use your foundation brush to apply the foundation. This will ensure that no streaks are visible on your face. Don't apply a pink or yellow toned foundation to give color to the skin, the foundation is only the basis to any make-up.

  1. How does steven speilberg use filmic techniques to build tension and suspense in jaws

    The beast's relentless behaviour posed a colossal threat to the island's economy-especially with the 4th July was soon approaching. It was manifest that measures had to be taken to prevent it from rampaging through the tourist teeming waters. However, the town's Mayor, Larry Vaughn, and the tourist board remained adamant

  2. Citizenship Task. Our aim was to raise awareness of the issues concerning Global ...

    We also handed out questionnaires to the same people from before our campaign and gained feedback on how much they had learnt. Moreover, we interviewed the same people before and after the campaign to determine the same feedback. Overall we remained organized by devising an action plan than involved a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work