Besides, the customers also pay for the adult and kids section and the play area so the parents eat while the children can play. The children’s area is bright and colourful and has got small tables and chairs.
They also got toys to keep the children entertained, busy and happy. Some McDonald’s restaurants have play areas so when kids finish eating they could go to the play area giving parents a break.
Customers also pay for holding birthday parties. Such package includes balloons, deserts, meals and a play area. The party is held in a specially reserved area of the restaurant. There are two fully trained party entertainers to organize the party and provide lots of fun and games to keep the party guests amused. At the end of the party, every child will receive a Ronald McDonald surprise gift box to take home. This makes the children to force their parents to come again.
Another product, the customers pay for is the Internet. Business people can save time while they are eating and possibly work. Customers can also use wireless internet if they got the latest gadgets. This attracts people to the restaurant.
Lastly, customers also pay for the Happy Meal which has 108 combinations or over because of the law. These 108 combinations give children more choices and make the children feel like adults. McDonald’s are adding healthy products in their menu (including the Happy Meal) putting less salt in the food, less sugar in the drinks and desert and using less oil because of the healthy eating law. Another law that has changed is that TV advertisements for junk food aimed at kids, have been banned.
The Big Mac and the hamburgers are the longest selling products. There are also products that change with season, weather or occasion, like the Mexican burger which might be on offer for some period but not all the time.
McDonald’s listens to customers’ need because then customers will return to the restaurant. As customers wanted healthy food, McDonald’s added more healthy products in their menu like salads, fruit drinks and water. The food now uses less salt and less sugar.To capture the customers’ mood and change in their choices, McDonald’s also conducts surveys on what products customers like or dislike.To meet the needs of different clients, McDonald’s is bringing changes in their menu, including products for those customers who are vegetarian.
To encorage healthy eating, McDonald’s has started an Eat Smart campaign. On their interactive website there is a nutrition counter allowing customers to see the nutritional value of the items they order, such as energy, protein, fats and salt etc.
Place
McDonald’s is located at places visited by thousands of people such as shopping malls, sports stadiums, bus stations, rail way stations, airports and cinemas.
McDonald’s is placed nearby hospitals and inside supermarket because these places have thousands of visitors visiting one specific place. McDonald’s restaurants can make lots of money at these locations.
Usually they are situated at places that can be reached by public transport easily. They also provide enough parking spaces for car owners.
Price
Price is the most important thing for McDonald’s. McDonald’s set their prices low which are competitive with other restaurants. This helps them to attract more people to the restaurant.
McDonald’s have set prices like chips and drink which costs 99p, Happy Meal £1.99 and Big Mac £1.99.
The purpose of price is to bring profits, maintain standards and keep a product affordable and comparable with other restaurants. The prices are set keeping in mind special categories of customers like children, teenagers, adults and families. The purpose of this is to make these groups come again. Special offers and deals are made to attract customers that cost more if customers bought it separately. They also provide customers a choice of size small, medium or large.
Promotion
McDonald’s promotes their new products or special offers by advertising it TV and they put banners in football matches or any sporting event they also put posters in windows so it attracts people passing by McDonald’s. They also have display on the tills so when customers are waiting in the queue they can look at the special offers and the latest products this forces them the buy or try the new product. The table stands fillers have dessert for customers to buy after they bought their meal. McDonalds also have tray fillers so they can read the nutrition and calories while they are eating their food.
McDonald’s use to put Disney toys in Happy Meals but as their contract ended they are not allowed to do that any more. McDonald’s also give cinema tickets on the most likable movie by customers. Such promotions are popular and the movies get more viewers as well.
McDonald’s also got promoted during a James Bond movie where he goes to McDonald’s and buys a meal. This way it attracts customers to buy more meals.
McDonald’s wishes to promote a image that people love. They use special events like major sport events, world cup Championships and Olympics games.
The reason of this campaign is to attract new buyers and to keep old buyer coming again. For this, new products are provided, discounts are offered for lesser price and more quantity/items are added like drinks etc.
