• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

MaRKETING ACTIVITIES

Extracts from this document...

Introduction

Marketing Activities Marketing is an important element of customer service provision. All staff are involved in marketing to some extent, whether it is in the actual planning and implementation of promotions or through knowledge of such promotions and the use of effective selling skills. One of the key issues in customer service delivery is the provision of information and advice to customers. This means that staff need to have a sound knowledge of the organisation and the products and services it offers. In order to provide information and advice, staff need to have a sound knowledge of the range of products and services offered by their organisation. They should be able to dispense product information that meets their customer's needs and expectations and ensures total satisfaction. The sort of information that staff may need to be able to supply will vary according to the organisation and its customers. However, typical product knowledge might include: * Knowledge of the company and its operating divisions * The main features of all products and services offered * The suitability of products and services for different types of customers * Prices (including special offers and discounts) * Location and direction * Staffing * Health and safety and security procedures * Other local information (such as nearby attractions, medical facilities, transport etc). Naturally no one can be expected to know the answer to every question. What is expected, however, is that staff members know where to obtain the information to answer customer queries. ...read more.

Middle

The promotion featured on every 500ml pack of Cokes 5 core products Sprite / Fanta / Oasis / Dr Pepper / Lilt, but these offers were only available on the 500ml bottles not the larger ones. The products were not sold in the park with the offers on during the period Every pack featured the Alton Towers logo and details on the labels so potential customers were able to check the terms and conditions of the offer before redeeming it. It also featured info on the Go Summer campaign so they could visit the site. Every label reverse had a 2 for 1 voucher to one of Tussauds attractions not just Alton towers our attractions. Customers would just peel it off and take it to one of the attractions to redeem it. The company produced 89 million bottles nation wide campaign promoting all Tussauds attractions not only Thorpe park, this is shown through use of Alton towers logo. Even though all the drinks in this promotion are part of the Coca-Cola company, the drink Coca Cola itself is not being used in this promotion. The amounts of promotional bottle distributed are shown below Fanta Orange 15,198,349 Fanta Fruit Twist 8,860,259 Fanta Icy Lemon 5,842,638 Sprite 12,709,158 Dr Pepper 11,709,962 Lilt 5,291,257 Oasis Citrus Punch 11,349,691 Oasis Summer Fruits 13,688,754 Oasis Blackcurrant Apply 1,827,449 Oasis Lemon Lime Light 647,812 Oasis Summer Fruits Light 1,023,154 Through this promotion Thorpe Park and coca-cola had hoped that the volume of sales of each drink increased including oasis which has ...read more.

Conclusion

Millions of people would have been watching this TV show so it would have benefited Thorpe Park greatly because not only are they reaching their target audience they would have been reaching parents and their need persuasion groups, during peak times if the year when they receive most of their business. C4LS FRI 12AUG05 2206 10 BIG BROTHER LIVE FINAL This is one of the spot times that Thorpe Park used to promote Stealth it shows what channel, the day, the date, the time, the length and what show was being aired. Point of sale Thorpe Park use point of sale at the park to attract customers back with other money off other upon their return or with promotions of tussauds other attractions like Madame Tussauds or Warwick castle. Point of sale is used at the entrance when people receive their tickets, on the back of the ticket is a promotion offering �5 off to Tussauds attractions including Thorpe Park. Throughout Thorpe Park there are posters around the rides saying that when you leave if you buy another ticket to Thorpe Park is less than half price. Also when you leave the park some staff members are handing out vouchers and promotions to Tussauds attractions. When customers leave the park there is sometimes members of staff who are handing out leaflets which are offering discounts or promotions these are not just for Thorpe Park but also for the other Tussauds attractions. Hanging out these leaflets will encourage repeat business from existing customers who may also tell other people of the promotion which will increase sales. Rojoni Ahmad ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Miscellaneous essays

  1. GCSE Maths Statistics Coursework

    16.333 90 6 16.833 102 7 16.083 101 7 16.500 103 8 16.417 101 8 16.083 104 From these tables I have plotted this graph in Microsoft Excel Application. The graph clearly shows there is no correlation between the two variables.

  2. Citizenship - report on my sponsored fast for charity.

    The disaster took away many of the rights of the Pakistani victims, they lacked clean water supplies, food and medical supplies which in turn endangers their lives. They also had their security and safety taken away when their homes were destroyed and the children also had their right to an

  1. Romeo & Juliet 'I am fortune's fool' - to what extent is Romeo a ...

    For example, before the Capulet ball Romeo has a premonition and said that there is a 'consequence yet hanging in the stars'. This quotation tells us that he seems to foresee his own untimely death; Shakespeare used cosmic imagery in this line to imply that this is fated and also

  2. What safeguards need to be in place when assessing children and the need for ...

    This theory is widely accepted by early years workers as part of behaviour management. Explain how children develop widely and at different rates, but in broadly the same sequence. There are variations between children of the same age, starting within the first few weeks of life.

  1. Discuss what moral judgements the audience comes to from watching 'The Shawshank Redemption'

    He also takes the money from the account using the identification for his fictitious man leaving the police to go after the warden. The warden shoots himself before he can be arrested. The audience is made to hate the warden as much as the prisoners do and they feel a

  2. Marketing courseowrk task 3 memo

    Exit questionnaires has positive aspects as people would have remembered most of the things they want improved on the park as they have just been to the park so their memory is still fresh which means that the customers still remember what happened.

  1. GCSE Citizenship - Cancer Research UK

    He only had a little bit of business then because the customers hardly new he was even there. Then Liam and Robert would come back. All in all I think I played quite a good role in our activity. I also produced PowerPoint Presentations that would be used to inform the class of the work LAF does.

  2. Synopsis on Cocacola

    This id done using Ratio analysis and also compared it with its competitors and the industry average. The concepts of Du-points Analysis and also projections are discussed for study on the financial abilities of the company. SYNOPSIS OF THE PROJECT The company I would like to analyze during the course is Coca-cola Ltd.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work