• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Research Methods

Extracts from this document...


McDonalds use a variety of different techniques for search purposes. Research for McDonalds means they can increase profits, gain more customers. Identify target market and raise customer's satisfaction. They will reflect the quality and the amount of product for different target market. The Mum's Panel In my opinion, The Mum's panel has 10 mums from across the United Kingdom who decide what should McDonalds Improve on and what they want more e.g. fruit bags, Happy meal and pure juice. They target mums because they are the one who bring their children to the restaurant the most and mums will know what they children enjoy to eat the most. ...read more.


As it says on their website "The Company is committed to responsible growth, and works closely with local planning officers and community groups when developing a new restaurant". McDonalds also try different designs in different locations to make it look attractive. McDonalds target local community if there's business community then they obviously won't have play areas and colour full poster on the wall. For teenagers, adults and business people McDonalds have got Wi-Fi and Internet Caf´┐Ż which forces these types of customers to visit the restaurants. The most stylish McDonalds in the world have been in build London. The restaurant on The Stand in London has been made over as a top class stylish place which you can tell by the restaurant look because it is a combination of chrome, leather armchairs, retro-seating, glass and sophisticated lighting techniques. ...read more.


If a restaurant is making profit and the customers are pleased then the workers will be rewarded for their hard work. But if the restaurant needs an improvement then the worker could get sacked or will get less paid and will definitely need training. This research targets local community to that restaurant. Salads Plus McDonalds added Salads because that the thing that wanted as it says on their website "Our customers told us they wanted a choice of lower fat dressings, which is why we're replacing all the options in the New Year. We'll continue to listen to our customers and make more changes where relevant". ?? ?? ?? ?? Hassan Abbas(tm) Candidate number: 4000 Leisure and Tourism ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Miscellaneous essays

  1. GCSE Astronomy Controlled Assessment B4: Constellation Photography

    Colour Shedir Yellow 2 2.2 Orange Tsih Blue 1 2.15 Blue/White Ruchbah Blue 2 2.65 White Segin White 3 3.35 White/Blue Evaluation Looking at my three tables in the 'Analysis' section, mostly my magnitude estimates were correct to the nearest whole number and the colour was generally correct.

  2. Are Footballers Paid Too Much

    If you win lots you should be paid more. Some get paid up to 50,000 a week for kicking the ball a couple of times during a game. It depends on your skills, and you shouldn't get paid more just because you play for Man Utd or Arsenal.

  1. Investigation into the Internal and External Communication methods of a school (BCS GCSE - ...

    would only need to purchase a textbook or pay for a small part of a phone bill for a website to access the source. Disadvantages of secondary research are that it could be slightly inaccurate, because it will have been passed down from the grapevine, and the authors of the

  2. What safeguards need to be in place when assessing children and the need for ...

    Target child - this method is recorded over a long period of time without any gaps in the recording process. Several codes or signs are used when observing, this allows the observer to maintain the recording. This is done on a pre prepared sheet.

  1. Unit 3C: ICT Meeting Special Needs

    money to be spending on luxury items, nevertheless Mohammed believes that religion is a very vital aspect of his life, and must uphold all traditions so an alarm is a must (Mohammed believes that if he devotes his life to his religion then one day his eyes may be healed by a miracle.

  2. 'Describe How the Travel and Tourism Industry Has Developed'

    serve to destinations like museums, theme parks or other sites of interest (like the Eden Project or Stone Henge). They do this with a large fleet of coaches, varying in size (from around 15 seaters to even 60 or 70).

  1. Target Markets (Leisure & Tourism)

    would say to their mates lets go to Bristol zoo to see ' the living sea' for this reason I think this is aimed at women. Santa's Christmas grotto is aimed at small kids as adults are unlikely to want to go and see a fictional character unless they are a family or accompanying young children.

  2. GCSE Astronomy controlled assessment - B4 Constellation Photography

    He assigned each star in a constellation a Greek letter, with Alpha being the brightest and next brightest star being Beta, etc. Many people think of stars in a constellation as being close to each other in actual physical existence.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work