• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Research Methods

Extracts from this document...


McDonalds use a variety of different techniques for search purposes. Research for McDonalds means they can increase profits, gain more customers. Identify target market and raise customer's satisfaction. They will reflect the quality and the amount of product for different target market. The Mum's Panel In my opinion, The Mum's panel has 10 mums from across the United Kingdom who decide what should McDonalds Improve on and what they want more e.g. fruit bags, Happy meal and pure juice. They target mums because they are the one who bring their children to the restaurant the most and mums will know what they children enjoy to eat the most. ...read more.


As it says on their website "The Company is committed to responsible growth, and works closely with local planning officers and community groups when developing a new restaurant". McDonalds also try different designs in different locations to make it look attractive. McDonalds target local community if there's business community then they obviously won't have play areas and colour full poster on the wall. For teenagers, adults and business people McDonalds have got Wi-Fi and Internet Caf´┐Ż which forces these types of customers to visit the restaurants. The most stylish McDonalds in the world have been in build London. The restaurant on The Stand in London has been made over as a top class stylish place which you can tell by the restaurant look because it is a combination of chrome, leather armchairs, retro-seating, glass and sophisticated lighting techniques. ...read more.


If a restaurant is making profit and the customers are pleased then the workers will be rewarded for their hard work. But if the restaurant needs an improvement then the worker could get sacked or will get less paid and will definitely need training. This research targets local community to that restaurant. Salads Plus McDonalds added Salads because that the thing that wanted as it says on their website "Our customers told us they wanted a choice of lower fat dressings, which is why we're replacing all the options in the New Year. We'll continue to listen to our customers and make more changes where relevant". ?? ?? ?? ?? Hassan Abbas(tm) Candidate number: 4000 Leisure and Tourism ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Miscellaneous essays

  1. Are Footballers Paid Too Much

    On the other hand, I do believe that big clubs who sign players are skillful and talented and therefore would be paid lots of money; it's just the nature of the game in these circumstances. * Compare the amount footballers get to nurses.

  2. What safeguards need to be in place when assessing children and the need for ...

    For example, children learn quickly that 'the dog bit the duck' has a completely different meaning from 'the duck bit the dog', even though the words are the same. It also explains why children make mistakes that they would not have heard from adults around them such as, 'I drinked it all'.

  1. My Beautician hand book - Basic skincare. How make-up should be applied to different ...

    *?The best shades to use when you have blue eyes are brown, gold, peach, chocolate, rust and shades of orange. One of the best shades to make those blue eyes pop is especially a chocolate brown. *?You can even use shades of purple and plum together with grey or light

  2. How does steven speilberg use filmic techniques to build tension and suspense in jaws

    Within the film, the audience observes and almost experiences one of their worst nightmares-the return of prehistoric creatures-where the mammoth shark appears to have returned from prehistory. Unlike the opening sequence, the next shot is filmed at night and has nothing in common with the first.

  1. GCSE Astronomy Controlled Assessment B4: Constellation Photography

    I will use a labelled imagevi of Orion to help me identify individual stars with which to state their magnitude and colour: > Ursa Major (Plough): even though this is not strictly a whole constellation, it is a very interesting asterism aswell also called the 'The Big Dipper'.

  2. 'Describe How the Travel and Tourism Industry Has Developed'

    Some bullet-points to be considered: * The so-called 'Pendolino tilting trains' have been introduced with Virgin. They are capable of travelling at 225Km/h (140mph), which the west coast line from London to Scotland benefits from the most. Bose sound systems with a variety of channels, laptop and mobile phone power

  1. Citizenship Task. Our aim was to raise awareness of the issues concerning Global ...

    which they would have to finish completely ensuring that everyone participated equally.Moreoever, each individual would have 4 a4 sheets of posters to display in specific shop windows. This is because exact figures of 20 shop owners were asked to display our posters in their windows.

  2. GCSE Astronomy controlled assessment - B4 Constellation Photography

    This labelled will help me to identify each star7. Reference stars In order to determine my estimates for the magnitudes and colours of each of the stars I observe, I am going to use the known magnitudes of stars as a reference.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work