Target Markets Bristol Zoo Bristol zoo targets different markets, it offers a discount for paying groups and 1 adult is admitted for free with 7 paying children. This encourages schools to take trips as it will be cheap and the adults do not have to pay anything. Bristol Zoo also offers free admission the under 3’s therefore encouraging parents to take their kids to the zoo as it is only one admission fee you have to pay. They also have concessions for students and OAP, Old Aged Pensioners. Within the zoo, the zoo offers a large variety of activities and services; it has lots of feeding sessions and animal talks, such as a lion talk a penguin feeding and talk. These are offered for particularly children to get them interested in animals while learning something at the same time. In the zoo, disables toilets are offered to target disabled people. The zoo also has a baby feeding room this will target parents with young kids. The zoo also has an activity centre /education centre, this is aimed especially at school groups as it offers a chance to get close to animals and learn information about the zoo and about animals. The zoo also offers many event s throughout
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