• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Youth Marketing

Extracts from this document...


WHY HAVE ADVERTISERS INCREASED THEIR FOCUS ON YOUNGER AGE BRACKETS Advertisers have increased their focus on younger age brackets during the last 100 years. Marketing to youth began following the Second World War with the introduction of television. We have entered a new era of marketing geared toward youth. Youth have unparalleled access to marketing via television and internet, and marketing pitches are directly targeting youth. We live in an increasingly industrialized world. In the first half of the 20th century and before, youth were not viewed as a market. In the 1960's youth culture became a desired culture. Children's requests to parents became the core of the new marketing focus .Children influence their parents' buying decisions and they are the adult consumers of the future. ...read more.


Parents who have less time to spend with their children substitute buying more gifts in the place of time spent. It all began with presweetened cereal, which appealed to children. Toys were marketed free within the cereal box in order to sell the cereal. Product appeals were frequently exaggerated to interest children more. Since the start of youth geared marketing, there have been many new additions such as music, technology, etc. Television has been the primary vehicle for conveying this marketing to youth. Children's programming has also been used as a vehicle for advertising. Advertising was conveyed in program length commercials. These were programs produced from characters or products that were pre-existing. ...read more.


Marketers try to establish brand recognition as early as possible and by the time children of school age, most can recognize hundreds of brand logos. The desire of youth to keep up with the brand names that their peers have is a determining factor in marketing also. Advertisers use these factors in hopes of building brand loyalty and lifelong relationships with youth because they will soon be the adult clientele. Advertisers also realize that youth, specifically teens are very loyal to name brands. In conclusion, marketing to youth has continued to grow thought business practices over the last 100 years. Advertisers realize that our youth has increasing buying power via their parents. They also realize that the youth is the future of their consumers, and that youth display a remarkable level of loyalty to name brands. It is a lucrative business practice. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Miscellaneous essays

  1. Do racist attitudes and behaviour exist within the English premier league and if so ...

    From both my primary and secondary research I found that many people agree with my statement that racism is a problem in football in the U.K. Overall, it is clear that something should be done to stop racism altogether. When evaluating my investigation there are a number of things to take into consideration.

  2. What safeguards need to be in place when assessing children and the need for ...

    However the areas of development do not work separately. More than one area of development is involved in many of the skills that children need to develop. For example a game of hop scotch. There are many different skills involved to play this game, and they are linked to different areas of development.

  1. Evaluating children

    the car gets stuck in the 'mud' he is again showing he is aware that force 'happens' when objects interact and that mud is a substance that is sticky and has the potential to slow and stop a car. This observation shows that Boy 1 is using previous knowledge and experiences to inform his play.

  2. GCSE Citizenship - Cancer Research UK

    A written statement of the money we raised and the bands we have purchased > ? A typed document of the winner of the most donations with his/her signature and a little written statement (said by her/him but typed by me)

  1. My Beautician hand book - Basic skincare. How make-up should be applied to different ...

    Prepare your / client's face by putting on some foundation, cover stick and loose translucent powder. 2. Take black eyeliner pencil or liquid eyeliner and apply it over the top of your eyelid drawing it slightly out at the end of your eye line.

  2. Popular Culture

    But, these miniskirts had such an impact on women that it re-emerged in the 1980's. Women realized that they could be both smart and sexy, and many began to incorporate the miniskirt into their business attire. However, it was more commonly worn by cheerleaders at sporting and other events.

  1. JAWS Media Cousework

    When Chrissie dives into the water there is no music, this is to show that everything is serene. It could also show that she is alone and there would be nobody around to help her. Spielberg hints at a shark, for example; the buoy or when Chrissie floats down under the water.

  2. Citizenship Task. Our aim was to raise awareness of the issues concerning Global ...

    Furthermore I also as believed that these people could focus easily which would be beneficial as the task in hand would be competed to the best of our ability. I felt it was important to work with people who I was comfortable around and who had different skills because these

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work