What are the different groups of customers that would be interested in using a new Leisure Facility?
What are the different groups of customers that would be interested in using a new Leisure Facility?
One of the first things to consider is the possible target areas we should be aiming our Leisure Centre at, in order to do this accurately I will now draw up five different (perhaps stereotyped) groups to assess what kind of people we are looking at.
People of all different ages, sexes, sizes and ability will be using the leisure centre but I will try and define these people into five groups.
The first thing we need to consider is gender; obviously there are only two types of gender. I cannot see any form of persuasion as to which sex uses Leisure Facilities the most, although we need to understand that they may use the facilities for very different reasons.
One of the first things to consider is the possible target areas we should be aiming our Leisure Centre at, in order to do this accurately I will now draw up five different (perhaps stereotyped) groups to assess what kind of people we are looking at.
People of all different ages, sexes, sizes and ability will be using the leisure centre but I will try and define these people into five groups.
The first thing we need to consider is gender; obviously there are only two types of gender. I cannot see any form of persuasion as to which sex uses Leisure Facilities the most, although we need to understand that they may use the facilities for very different reasons.
