Describe some party political broadcast by different parties, comparing their use of different techniques, say what their purposes are and decide if they are affective.

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Craig Williams                        St. Edmund Campion

English Assignment Number        JCY

Describe some party political broadcast by different parties, comparing their use of different techniques, say what their purposes are and decide if they are affective.

        The first Labour broadcast that I’m going to describe is from the 2001 election. In this broadcast is really upbeat with music from the lighthouse family. Everyone in this broadcast is happy, it shows busy people and it shows beautiful scenery. They show a clip of the Angel of the North, which is also located in the North East.

        There are celebrities in this such as Geri Halliwell, Olympic Gold Medallist Tammy Grey Tompkinson, a cricket Umpire Dickie Bird and Kevin Whatley does all the commentary at the end of this broadcast. Throughout the broadcast lots of sub-titles come up and tell you what labour have done and what they are going to do. Sub-titles such as a “million more jobs” tells us what labour have done and how Britain has changed since 1997.

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        Labour tell you that they are going to increase pensions, they tell you this by using Subtitles. Labour have banned handguns and mines, this is one of princess Dianna’s charities. Dickie bird the famous cricket umpire who wants to have free eye tests. This is a little joke because people always say the umpires need their eyes tested. Then at the very end there is a voice of Kevin Whatey says, “ The work goes on, A lot has been done but there’s still a lot more to do. Vote labour on Thursday”.

        The conservative party for the 2001 election ...

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