• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss the result of the 1997 election. Did labour win the election or was it that the conservatives lost it?

Extracts from this document...


Discuss the result of the 1997 election. Did labour win the election or was it that the conservatives lost it? I will examine the aspects that helped Labour in the '97 election and then the things that hindered the Conservatives in this election. One major factor was that had changed considerably between 1992 and 1997 that made the greatest impact on voters was the reform of the labour government. By the time of the '97 election the population was less likely to think that labour was in favour of nationalising industries, increasing taxes and the reduction of inequality. But much of the change in people's perception took place before Tony Blair became leader in '94. In contrast the Conservatives had stayed relatively the same throughout that period. ...read more.


For the first time in many years were getting the backing of many national papers, which were seen as pro conservative. We saw that the ` New Labour ' party was wooing the papers such as the Sun and Daily Mail. But in fact the pro Labour papers like the Mirror was seen to change to the Conservative side. Also people reading the pro Conservative papers were exposed to more critical coverage that normal. The influence of pro Labour and pro Conservative papers can often cancel each other out. Although some people may be swayed by what they read in the papers at that time but this may not have had a very big impact on the overall election as we are not all ` sheep '. ...read more.


The Labour party also seemed very together and united over different issues, but the Conservatives looked quite broken up by their different views on important subjects like Europe. Overall we see that the new image and the togetherness of the Labour. Had greatly increased support whereas the Conservatives looked the complete opposite. And they paid for this as 2 million people had swapped from Conservative to Labour and also had lost lots of strong seats and were in a state of disarray. My view is that Labour won the election because the campaigned better and this was showed in the voting as their voters turn up to vote for them whereas the Conservatives had low turn outs in the polls. With most things the ability to evolve is crucial and the labour party were able to this, unlike the Conservatives. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Politics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Politics essays

  1. Malta at the turn of the 19th Century.

    The president of the Council was the Governor himself, and the fact that the decisions in the council were taken by the majority of the vote, the Governor's vote was crucial in many decisions that indirectly or directly were anti pro-English.


    (Can the Palestinian/Israeli conflict be solved by peace talks?-Keeping the peace in the world by Watts 2006). Nevertheless, a lot of Palestinians are not in favour of the wall. They thought it would bring a lot of problems: economically, socially and politically.

  1. Compare and Contrast how the Conservative and Labour 1997 manifestos use rhetorical language to ...

    The Conservative manifesto is written in the third person narrative voice (the manifesto uses the inclusive pronoun - "we..."). The Conservatives also attempt to make their manifesto seem factual, "The Conservatives are among the most successful in British peacetime history".

  2. Compare and contrast how the Conservative and Labour 1997 manifestos use layout features and ...

    They try to make the reader feel threatened. The Labour Party use simple language to echo their modern image. Their manifesto is written in the 1st person makes the voters feel they are reading a personal message from Tony Blair himself.

  1. Is New Labour a Conservative Party?

    In the reform act teachers would no longer have the authority over what should be taught in the classroom, instead this would be the governments responsibility. Thatcher's increased control of education allowed the Conservative government to reform the history curriculum so that the curriculum contained factual events instead of trends and British as opposed to foreign history.

  2. Should the 1997 general election be viewed as a 'critical election'?

    about Europe3" because what the problem did was take the Tories focus away from home related issues. From this the general consensus became that the party had lost touch with the electorate and was focusing on issues that the electorate didn't believe to be of urgent attention.

  1. The position of the New Labour government with Tony Blair ahead of that government.

    According to this, Consensus Conservatism accepted mixed economy. Moreover, only two industries (iron and steel and road haulage) were privatised in 1953. Also, when Heath's government elected in June 1970, which wanted to promote "the free market and self-reliance in place of welfarism", faced with rising unemployment from a quarter

  2. Should the 1997 general election be viewed as a 'critical election'?

    Labour moved away from its image as the 'tax and spend' party. Blair showed his intention of change when the party challenged trade unions, traditionally Labour were considered to be over dependent on trade unions particularly regarding funding, allowing the unions to much power and influence over the party.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work