• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Discuss the result of the 1997 election. Did labour win the election or was it that the conservatives lost it?

Extracts from this document...


Discuss the result of the 1997 election. Did labour win the election or was it that the conservatives lost it? I will examine the aspects that helped Labour in the '97 election and then the things that hindered the Conservatives in this election. One major factor was that had changed considerably between 1992 and 1997 that made the greatest impact on voters was the reform of the labour government. By the time of the '97 election the population was less likely to think that labour was in favour of nationalising industries, increasing taxes and the reduction of inequality. But much of the change in people's perception took place before Tony Blair became leader in '94. In contrast the Conservatives had stayed relatively the same throughout that period. ...read more.


For the first time in many years were getting the backing of many national papers, which were seen as pro conservative. We saw that the ` New Labour ' party was wooing the papers such as the Sun and Daily Mail. But in fact the pro Labour papers like the Mirror was seen to change to the Conservative side. Also people reading the pro Conservative papers were exposed to more critical coverage that normal. The influence of pro Labour and pro Conservative papers can often cancel each other out. Although some people may be swayed by what they read in the papers at that time but this may not have had a very big impact on the overall election as we are not all ` sheep '. ...read more.


The Labour party also seemed very together and united over different issues, but the Conservatives looked quite broken up by their different views on important subjects like Europe. Overall we see that the new image and the togetherness of the Labour. Had greatly increased support whereas the Conservatives looked the complete opposite. And they paid for this as 2 million people had swapped from Conservative to Labour and also had lost lots of strong seats and were in a state of disarray. My view is that Labour won the election because the campaigned better and this was showed in the voting as their voters turn up to vote for them whereas the Conservatives had low turn outs in the polls. With most things the ability to evolve is crucial and the labour party were able to this, unlike the Conservatives. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Politics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Politics essays

  1. Malta at the turn of the 19th Century.

    In 1905, when Europe was on the verge of WW1, as a means of security the British built the Break water that employed thousands of people. Military Architecture When the British came to Malta the first thing they did was to repair and improve the fortifications.

  2. The position of the New Labour government with Tony Blair ahead of that government.

    was rather painful to Heath when miner's strike took place), Thatcher decided not to continue the close relationship between trade unions and government and by a series of acts (1980,1982, 1984, 1988 and 1989) greatly reduced their industrial and political power.

  1. Analyse the transition from 'Old' Labour to 'New' Labour.

    and Iron & Steel (1951). All of this was made possible by the parliamentary strength of Labour and the pacifist political mood after the war. Along with this bold nationalisation programme came one of the most important changes of Britain's political history, the creation of the National Health Service (NHS)


    This really implies that Palestinian economy was falling because the Israelis were there guarding them, they had no right to come out and buy food. Also, Instead of food becoming a source of nutrition and funds for the Palestinians, the foods were just left rotting in the shops.

  1. Compare and Contrast how the Conservative and Labour 1997 manifestos use rhetorical language to ...

    Its alliterative title is in the form of "wob" (white on black) to make it look like a newspaper headline and it is written in columns. The Labour manifesto is written in the first person narrative voice (each paragraph begins with "I...").

  2. Compare and contrast how the Conservative and Labour 1997 manifestos use layout features and ...

    older generation who are like him and reminds them what he's done for the country already. The font that is used is Times New Roman official looking for the high brow well educated reader. The manifesto starts with a forward which is normally found in history books and is associated

  1. Is New Labour a Conservative Party?

    This had the effect of making British goods uncompetitive. At first, unions were able to oppose the Tories as they had done with previous governments. But the government increasingly put pressure onto the unions until the pressure got too much for some of the union members. In 1984 the most powerful and most militant union led by Arthur Scargill went on strike.

  2. Should the 1997 general election be viewed as a 'critical election'?

    Neil Hamilton and the "cash for questions scandal" started to give people the indication that the party couldn't be trusted. Taking money to ask specific questions in Parliament isn't something to make people trust a party. Along with the problems above, throughout the years 1992-1997 the party became divided over

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work