• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11

Do the media, the people,or the politicians, set the political agenda today?

Extracts from this document...


Do the media, the people, or the politicians, set the political agenda today? In the setting of political agenda, it is often argued as to who actually sets it. The argument centres around the media, the people and the politicians themselves. Whoever sets the political agenda has huge power and influence and this is why it is often said that the media is the main factor in the setting of political agenda, as this statement would be true of the media. Then again, political commentators argue that political agenda is set by the politicians, which is justified in the light that the decision making process and policy making takes place in government, which ultimately points to the politicians. Finally, the argument can be taken one step further by the introduction of the people to the mix. Ultimately, it is the need of the people that is on the political agenda, which could indicate that it is the people who set the political agenda. This essay shall evaluate these three factors and conclude as to who actually does set the political agenda. "the media cannot determine what we think, but can strongly influence what we think about." ...read more.


If they devise a poor policy, it may be leaked to the press and subsequently they may loose their place in office. It can be said that ministers at times fear the press and this often influences their political agenda setting. There are those however, who claim that the press is in fact under the influence of a number of politicians. This would lead to the claim that it is in fact the politicians that set the political agenda. Bob Franklin claims that "Skilled and highly paid marketing and communications professionals create favourable media images for politicians and their policies." (Bob Franklin, Packaging Politics, pg-13) This would result in these images and documents being presented to the public through the media. This again shows that the media would be involved in influencing the public over a political agenda, but in this case, the media is the one that has been influenced in its printing from an indirect political source. This argument is further reinforced in the writings of John Eldridge, Jenny Kitzinger and Kevin Williams who argue that the media no longer simply offer public information about political affairs, but are increasingly being managed by politicians. ...read more.


On the whole, it can be clearly seen that the power of politics lies in the hands of the politicians and the media. It can be stated that the people have little say in the setting of political agenda. This is with regards to the fact that for most people, their vote in an election which, only takes place every 4 or 5 years, is likely to be their most significant involvement in the politics of their country. However, it is much tougher to determine whether it is the media or the politicians that set the political agenda. Both can be argued, need each other in politics, as politicians can use the press to voice their policies on a larger scale. More importantly, politicians can base their policies or set political agenda on reports from the media and often do. The media can act has a means of gaining the information needed for a government to implement new agenda. However, the media often sets political agenda based on the activities of politicians themselves. Overall, it can be concluded that it is the politicians who set political agenda, as technically they do, however, it cannot be stressed how important a role the media plays in the formulation of political agenda. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Politics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Politics essays

  1. Free essay

    Reforms of Turkey under Mustafa Ataturk, with regards to the revelutions from above

    Literature eventually got converted from Ottoman Turkish to a more modern purely Turkish language, although they didn't wanted any influence in the language, there were many Latin influences. Although Ataturk declared that these language reforms were to benefit the people as the literacy rates were so low, it is more

  2. How has the role and impact of military rulers and civilian politicians differed in ...

    With the rapid decline in the popularity of Ayub Khan's rule, General Yahya, who had become the C-in-C in September 1966, declared martial law on March 25, 1969. 9 Yahya soon after getting the power started the political process of elections.

  1. How much influence does the media have on the political process

    Recent poll suggests that "full two thirds of Americans say mainstream media is "out of touch" with what the public wants from a trusted news source, and 64 per cent are dissatisfied with the quality of the news coverage for their community"[2].

  2. Who Holds Power in the United Kingdom Today?

    that the state responds to pulic opinion and listens impartially to all. In other words, the state acts as a neutral arbiter between group pressures e.g. the fox hunting debate. Unlike pluralists, elite theorists reject the idea of democracy, instead offering the analysis that a small minority of people will

  1. Is the Media an independent political actor?

    recent figures for circulation of the press, the tabloids reign supreme, the Sun being the most widely read newspaper, with over half of its readers having voted Labour in 2001. Four large corporations control 80% of the press in Britain and the context in which they are circulated in is a competitive one.

  2. The causes and the political and social consequences of the Dreyfus Affair in France

    through the French officer class, aided by the press and in particular, the articles of Edouard Drumont in his newspaper "La Libre Parole" and in his book "La France Juive" (1886). This spread of anti-Semitism was accompanied by a parallel increase in clericalism.

  1. British Politics.

    No constitution Codified or uncodified can work entirely by clearly defined rules. Conventions are generally agreed practices, which relate to the workings of the political system. When asked the question how adequate the UK constitution is in checking power I would state the fact that Overall the UK constitution is not particularly effective in checking executive power.

  2. Malta at the turn of the 19th Century.

    As a precaution any material was immersed in vinegar and the people anointed the selves with oil. A list of family had to issued next the main door of every house. The situation was becoming critical and by the end of May the bishop decided to close the churches.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work