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Tips for politicians

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Rule 1: Think strategically. One of the reasons why promising politicians fail, is the lack of strategic planning. Some prefer to leave everything they do to "creativity", "political instinct" or "political experience". Many politicians who embark upon strategic planning like to apply only those elements of the strategy which suit them. This cannot work if strategic planning is done properly. For if your political opponents know your strategy, they will try everything to neutralize it. Rule 2: Do not just plan for victory. Know and tell your voters what you will do with your victory. Take into account that many voters distrust politicians. They believe that all politicians are selfish. Politicians, they suspect, do not look after their voters but after their own interests. As a successful politician you should always be aware of your strong and your weak points. If you have sufficient money for a media campaign this is merely a strong point if your opponent lacks money. If your opponent has more resources than you, if your party is deeply divided about an important issue or if your party leader is unpopular do not ignore or deny these facts, but take them into account in your planning. If you lack a political manifesto it can be written in a few weeks. If you lack money, plan a funds-raising campaign and write down how much money you want to raise by what date. ...read more.


If you campaign against corruption those who benefit from corruption will automatically be against you. If you campaign for the privatization of public companies those who administer parastatals will most likely oppose you. If you want more flexible labor laws, trade unionists will attack you. The more fiercely corrupt politicians, bureaucrats, trade unionists or others attack you, the more ordinary voters will accept that you are really fighting for their benefit against vested interests. If there are no opponents try to create some by provoking those who will anyway not vote for you. To many voters politicians seem to live on a remote planet. Politicians are living in two different worlds. Many politicians fail to grasp that the kind of political language, which may be necessary in committee meetings, is not the best vehicle to speak to the voters. Political meetings are no place for rhetorical self-indulgence. Campaign pamphlets are not meant to prove to the voters how learned you are. Avoid complicated technical terms people cannot even pronounce, let alone understand. Voters like politicians who are straightforward. It is fine to tell voters that you intend to decrease taxes. Rule 8: Talk about concrete results for your voters. Forget about procedures, instruments and technical details. Many politicians tend to forget that voters are not interested in procedures but in results. ...read more.


Finally, even if you have been given an unimportant portfolio, try to find out whether there are issues within that portfolio which are of interest to voters and can be emotionalised. If all else fails, simply ignore your portfolio. If there is nothing to be exploited in your portfolio, talk about other political issues which are more relevant to your voters. Rule 12: Money is not everything. Successful politicians know how to replace and scarce resource with others. Try to mobilise young people who share your political vision. You are then replacing money with time and enthusiasm because those are resources many young people can offer. Tell your voters that in this campaign cold money stands against honest commitment. Thirdly, do not be discreet about your opponent's finances. If you think that your opponent gets unfair state funding or money from special interest groups, let alone from people with criminal intentions, make it a public issues. Do not expect your voters to reject gifts. Your opponent can never be sure if people have voted for him in return for money, drinks or a blanket. So tell the people: "Feel free to take my opponent's gifts but vote for me." Successful politicians know what they want and plan their campaign strategically. They can convince voters that they will act to their benefit and know how to phrase their messages in such a way that people understand what they want and are convinced that once elected, the politician will deliver. ...read more.

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