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Advertizment analysis

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Introduction

Olga Lagowska Civics A Mr. Hill 20 May 2009 Advertisement Analysis I have analyzed an advertisement. It is an advert of a perfume from a magazine called "Teen Vogue". (As the title says it is a magazine for teens, especially girls. It is a mode magazine where there are plenty of adverts. Obviously the advert is addressed to young people, mostly females.) The advert shows a princess who is looking at an apple which is a perfume. The perfume is in form of an apple and it is hanging on a silver tree. The princess looks like she is running towards the silver apple tree with lust in eyes. The princess is a nice woman and she has long, pastel rose dress and long, curly, brown hair. Her eyes are on the apple-perfume and it looks like she really wants to get it. It looks like she is in a white palace because the door she runs through are big and they look like a palace door. There are also ornaments on the walls which remind of the luxury of the place. We can see that through the door the princess got into the room, plenty of red apples are falling from a stack of apples. ...read more.

Middle

The apple symbolizes many things. It can symbolize the forbidden fruit in the Christianity. In the Bible it says that, when Adam and Eva was in the Garden of Eden, the God said that they can eat fruits of every tree in the garden but they cannot take the fruits of the tree in the middle of the garden. He did not say why. However Eva did not listen to him and took the apple from that tree. She thought that she will be cleverer than the God. Afterwards the God expelled both her and Adam from the Paradise and from this time the apple is a symbol of sin and immorality. The originator of the advert could have this Bible story in mind while he was doing this advert. It could be his inspiration since the woman on the picture is looking on the apple-perfume with lust in eyes. In this meaning the apple-perfume can be seen as that if you get the apple-perfume, you are going to be really intelligent. That you are going to be more intelligent than the God. The apple appears also in many fairytales, like in episode in "Snow White". ...read more.

Conclusion

This advert is a good piece of work. Many young girls want to be treated as princesses so the advert does its role; it convinces that such a world exists. The advert is efficient among young female population. It shows a world that everyone wants to be a part in. The symbol of apple refers to many things in plenty of cultures so in a multicultural world it is good to show such symbols. Every one of us has different background and when looking at the advert can have different associations. The advert gives us information about the product, that such a product exists and what company produces it. It shows us also that we should use this perfume to be nice and pretty. It has also a checking function. It checks if we know anything about the symbol of apple, otherwise we are not going to understand what the message of the advert is. This advert shows us a world that does not exist or just a few can have this pleasure to be a part in such a world. I think that the advert does its job and stimulate young brains to buy this product to come in the world of luxury. ...read more.

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