• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Many advertisements use fallacies to boost their effectiveness and impact on readers and the audience.

Extracts from this document...

Introduction

Many advertisements use fallacies to boost their effectiveness and impact on readers and the audience. A fallacy is defined as misleading content that influences a reader to buy a product. To a larger extent, advertisements use fallacies such as gift pitches, shills and testimonials. However, to a smaller extent, advertisements use other forms of psychological mechanisms that do not involve fallacies, such as persuasion psychology. Gift pitches are used to attract customers with the prospect of receiving an additional free gift, making them feel that they are gaining from the purchase. For example, a Baygon advertisement claims that customers can win a hundred times of what they spend on Baygon, making readers feel that they gain rather than spend by buying this brand. ...read more.

Middle

However, gift pitches are very attractive as they mislead customers into thinking that they are getting something for nothing. Shills are used to assure a customer that the product is worth buying, since another customer has given feedback that he approves of it. For example, a tuition advertisement by BrainFit Studio states that a customer is satisfied with its services, and its effects include reducing the time to learn a subject from three days to two hours. The statement is written by a parent to satisfy other parents who want to send their children for the course. ...read more.

Conclusion

This will lead potential buyers to believe that their product is more efficient that a computer, and thus buy it. However, the statement may not be scientifically accurate. Still, customers may accept it without any suspicions and buy the product. However, not all advertisements use fallacies. They may use other forms of psychological mechanisms. Telemarketers contact customers to demonstrate a product's effectiveness, hence persuading a customer to buy the product. However, the customer is able to judge for himself the effectiveness of a product and is not misled in any way. Hence, to a larger extent, advertisements use fallacies to advertise products. However, not all advertisements mislead customers to sell their products. In such cases, customers can judge for themselves the effectiveness of the product, making a well-informed decision. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work