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Past IB Psychology Exam Questions Answers Paper 3

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May-03: 2) Using examples, examine the advantages and disadvantages of each of the following: (a) small group interviews (focus groups). 5 marks. (b) one-to-one interviews. 5 marks. a) Small Group Interviews (focus groups) An advantage to small group interviews (focus groups) is that they are quick and easy to use, therefore is more time effective, than one to one interviews, and as it is a group the social communication between group members can allow participants to give more free and complex answers, which they might of not felt comfortable doing in a one to one interview, also they may feel that they have social support, to take about certain topics. Also as the interview is done as a group, it can allow for the answers for the questions to go off into a discussion, which it may not of gone in, in an one on one interview, however this could be a disadvantage, if the interviewers wants to go in one direction, but the group wants to go in another direction. A disadvantage to focus groups would be that it requires a skilled moderator, which could potentially be expensive. ...read more.


This can serve as a disadvantage as, as the interview will need to multi task, therefore the margin of error or mistakes might be higher, than in a normal interview, where the interviewer only records the interviewee's response. Despite this, the data produced from these skilled interviewers can produce transcripts that are much more informative and richer in content than words alone. As psychologists have found that body language is often used for well over 50% of our face to face communication, therefore not recoding body language would been that the findings wouldn't be really as accurate. In order to carry out a full analysis of the data, it is essential that the interview is recorded whether via an audio recorder or a video recorder, as well as to transcribe the interview, as much of the qualitative methods of analysis require that the material is transcribed word for word, or near word for word. This is needed as if the interviewer is taking notes during the interview it may interfere with eye contact and non-verbal communication, and so becoming a distraction for the interview, therefore making the findings less reliable. ...read more.


It is also important to take into considerations the confidentiality and anonymity that should be shown to the participants, which should be used with this process. Nov-04: 2) Explain, using one example, why a small scale survey may be useful in psychological research. 4 marks. (b) Using this same research example, briefly identify the target population and compare two techniques that you could employ to obtain a useful sample from the target population Small scale may be reckoned to be fewer than 1,000 people, although this number is flexible. It is not the psychological question itself that is small but rather the number of respondents involved. Better examples may relate to customer choice in purchasing goods, choice of schooling where this is feasible, attitudes to local policies, sports, or entertainment. The answer should identify the target population and the sampling method used. It should also indicate the method involved in conducting the survey such as the use of mail, e-mail, telephone or face to face questioning. Since the command term used requires explanation then the means of gathering data and its analysis should be addressed. Answers to the questions themselves should be easily coded, ready to be used for statistical treatment. Most survey data are subjected to descriptive statistical treatment and/or inferential statistics. a) small scale survey b) ...read more.

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