The Fun Theory

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<Oral Presentation>                                          Jeongmi Lee

Good afternoon, everyone.

I hope all of you will concentrate on my presentation. But if you cannot find it fun and interesting anywhere, no matter how hard I try to appeal, everything I tell you will just go in one ear and out the other. Then, my presentation must be really fun to you according to ‘the fun theory.’ Have you heard about ‘the fun theory’?

 Now I will start off by showing you an interesting movie clip to give a hint about my topic to you.

( PLAY THE CLIP – ‘Piano Stairs’)

This is one of the most famous video clips about ‘the fun theory’, concerning the test in a Stockholm subway station where a staircase was converted into working piano keys. As we saw in this clip, making piano stairs was the only change which convinced commuters to take the stairs over the escalator in this experiment.

 “The Fun Theory” is based on the idea that making the world more fun can improve people’s behavior. Several experiments by Volkswagen, launching their brand-new eco-friendly series, proved the fun theory. One of them is what you saw just now.  This campaign is  an initiative to get people to change their careless behaviors by allowing them to see the fun side of acting responsibly.  

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 Then, what makes ‘the fun theory’ work well? The effectiveness of ‘the fun theory’ can be divided largely into two things.

Above all, the fun theory just tries to make something fun to do. Fun is the strongest motivation factor in human. If you find something very interesting, you feel strongly to do it. ‘The fun theory’ focused on this point.

Whether it is fun or not will be one of the most important things to consider when you decide to do something.

Other interesting examples of the fun theory are Bottle Bank Arcade Machine and Speed limit lottery. ...

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