When looking at the advert, the first thing that catches your eye is the picture combined with the heading. Without the two you are unable to get an understanding of what the picture trying to say, or what the heading is trying to tell you. Reading the heading you can see that it is taken from the Christmas carol ‘on the first day off Christmas my true love gave to me’. The charity has changed it around to make the reader imagine how can people that love you let you end up in such away. By saying ‘on the first day off Christmas her true love gave her the boot.’ The effect that the heading has on the reader is that it makes you gain a lot of sympathy for homeless people, and it also draws you in to help them because of what they are going through.
By reading the heading and looking at the picture makes the reader do what the charity wants you to do, than that is to give money to their charity so they can continue with helping the homeless. This is also done by the use of emotive language such as ‘true love’, when you hear this it makes you think of good things that happens in life. But put with the word ‘boot’ makes you think twice of what some people are like. It puts the reader in a great deal of shock.
When reading the text it gives you the information about the charity: what the charity does and what it desires to do in the future. The text is arranged in 8 short paragraphs, these make the reader more focus on what the charity is saying and draws them in more. In the first 3 paragraphs a lot of short sentences are used, for example “That’s the theory”. The charity wants it to sink in to the reader of how things are meant to be at Christmas time. As you read the short sentences, your speed of reading is slowed down. This is to make the reader feel more involved of the advert and because the reader feels involved it will make the give the money that the charity needs.
The position of the coupon is put at the end of the advert, this is to make sure that the reader does not feel that the charity does not want them for their money, buy for you to make a change in other people lives. The reason why this has this type of effect is that this is what concludes up the whole of the advert, it is giving you a chance for you to change lives.
Also within the text you can see that they use triple emphasis, this stress how much people are surfing, you can see this when it says ‘strained, strife and stress’. The use of alliteration gives the reader a greater effect, which will make the reader react more emotionally and feel guilty to which will make them send money to the charity.
To conclude my analysis, I feel that this advert is very successful in what they set out to do and that was to for the reader to gain awareness of homeless people and to also help to support the charity by giving money to them. They used many techniques to put forward what they have to say to gain the sympathy of the reader.
