comment on how the advertising campaign you have reviewed promotes the concerns and ideology of the Commission for Racial Equality.

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English Language Non-Fiction Coursework

CRE

The Commission For Racial Equality

Analyse and comment on how the advertising campaign you have reviewed promotes the concerns and ideology of the Commission for Racial Equality.

The C.R.E is an organisation created to promote an awareness of racism in our society, education system and work places. They aim to create a just and integrated community in the UK where diversity is appreciated. They raise awareness by educating the ignorant public on racism and prejudice happening right before their eyes, to do this, they use advertising in flyers which have a minimal yet effective affect on the viewer. They also advise employers, local authorities and others on how to avoid discrimination and encourage equality. The Commision for Racial Equality is a publicly funded business making it a charity. Any sponsorship towards the charity is very much appreciated as it can then go on to help abolish racism and injustice in Britain.

        

Injustice, according to the dictionary, is classed as ‘an unjust or unfair act’ However, injustice has a lot more depth to it than just doing something that is wrong, in a sense. Racism takes many different forms, many people and institutions are racist too, although institutional racism is hard to detect, as it is covert, it still exists. Covert is the hidden form of racism: for example, a white person being chosen for a job instead of a black person, or a white child getting a higher grade than a black child for the same quality of work. Overt is an obvious racism such as a physical attack or verbal abuse; this may be a mugging on somebody because of his or her race or it could be someone being shouted racist remarks at from across a street. Racism is a violation of the law and human rights; everybody has a right to be treated fairly, they have a right to be heard and a right to live their life without fear or prejudice. Racism contravenes all of these rights.

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Racism occurs in our everyday lives: in our society, in our schools, in the justice system and workplaces, even though most of the time we cannot detect it. This is classed as institutional racism. Again, institutional racism can be overt and covert i.e. a judge giving a longer sentence to a Chinese man for committing the same crime as a Caucasian.

 

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The advertisement named ‘Criminal Isn’t It?’ illustrates two men, one Caucasian, one Asian, who have both committed the same crime of car theft; yet they have received greatly differing sentences. This is ...

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