supermarket survey

Supermarket Survey Results

• All the products were priced less than £4.00 making them reasonably priced and affordable. The cheapest vegetarian product was priced at £0.95 and the most expensive was priced at £3.79. It was clear to see that the product near the upper end had a greater portion size and were packaged in re-usable plastic container.
• The weight of each individual product was roughly the same; the average was around 310g, which I feel is a suitable portion size.
• What was evident was the fact that the products contained very little protein an average of about 7g. I must make sure my prototypes contain lots of protein.
• The vegetarian products which were more expensive, seemed to contain more calories, this is mainly due to the fact richer ingredients were used in the more expensive products.
• Most of the products didn’t contain additives, however the products that did were on the top end of the price range. This is because additives are expensive.
• The packaging of the products were rather diverse from each other, products which were most expensive had far more attractive and appealing than less expensive products. Inexpensive products only used one material for packaging (e.g. board). What were similar were that all the products, except 1, used board as the exterior packaging. Products which were microwavable used the plastic (PET).  
• All the products had labelling saying the product was suitable for vegetarians and expensive products had logos.