There is a spring under the Harvey Grammar School, Your job is to market it, what do you do ?

You would now be able to Market the water provided all of this is taken care of. Finding a spring in a school would be very easy to make money with, as you could sell it to the school canteen at a lower price in order to use the water and you are right next door to a successful nationwide supermarket. Also many people are drinking bottled and mineral waters now than ever before and there is great competition, with buyers ranging from businessmen, to families. It originated in Europe where some of the tap water is not very clean, so they would drink bottled water. The idea travelled over here and now waters such as this are a very easy way to make money, however there is very stiff competition from bigger companies such as Perrier, Volvic, Highland-spring, and Buxton mineral water.

Price

For families I would use a big 5 litre plastic bottle with easy to carry handle on the top with my label applied to the front. For the business meetings I would create a glass bottle with blue glass to make it seem more professional, I would also create a 500ml plastic plain bottle with my logo on the front and a 2litre bottle with my logo on the front. Also who your selling to determines the price of course, for the 500ml bottle I would charge about 95p, for the 2 litre bottles I would charge about £3.50, for the family bottles I would charge £10.00 and for the business bottles I would charge £6.00. These may seem like steep prices but mineral water can be hard to come across and other competitors also charge much more than this.

Promotition and Place

If your water is to become successful you would have to embark on a marketing campaign to entice customers to your water rather than these bigger companies. However you can't expect miracles over night, it has taken Perrier 16 years to establish a reputation as one of Britain's biggest Bottled water sellers.

As a small company you could not buy adverts on TV at prime time slots, as that would cost too much. You would be best giving out a few free samples in supermarkets and cafes to get people interested in your water, then when they are interested you can sell them a bottle or two. You could also try to get large chains to sell your water at their stores, you could also aim at high businesses to put your water in their meetings. You might also want to include a family size bottle to last a family of 4 say a week.

The problem with this is that they are three different groups by which you would need to include three different types of packaging, for instance you would need a fancy glass bottle for the business meetings whereas you might choose to have a big plastic 5 litre bottle for the families. I have done some market research into the subject.

Most com

Companies will change depending on who they are trying to focus on, the glass bottle will still be used in cafés and restaurants but the plastic one will be sold in town centre's for people who do not have time to stop and eat lunch so there must be a more mobile option.

I would not waste time producing a extremely complicated label as something as simple as these would do.

Alasdair Muir, 4K, Business Studies Essay-Spring Water, Page 1 of 3