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A comparison of how gender is represented in Bond films - Goldeneye and Goldfinger

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Jess Cox - 12LR 1105 Words A comparison of how gender is represented in Bond films - Goldeneye and Goldfinger There are two films in particular that I have chosen to look at that show how the representation of gender in Bond movies has changed throughout the years. These two films are 'Goldeneye' and 'Goldfinger.' There are many reasons that the representation of gender has changed between these two films. The most obvious being a change in society. The two films were made thirty one years apart. Women are now accepted as being something more that just producing babies and being there to be slept with. Between the Bond films 'Licensed to Kill' and 'Goldeneye' a lot of changes in characters were made. This is due to a lot of controversy about the portrayal of woman in the Bond films. People, especially women did not like, that women were being seen as week sex objects who had to rely on men to be saved. Today's society has changed a great deal since the first Bond films, women are now seen as equal to men, and have come into their own. ...read more.


a pretty blond woman, but as soon as Felix comes arrives Bond slaps the woman on the bottom and send her on her way declaring that she is no longer required because its 'mans talk.' In 'Goldfinger' women are there for amusement, a trophy figure. Goldfinger himself demonstrates this himself by paying Gill to be seen with him. 'Goldeneye' shows how women are more equal. 'Zenia Onatopp' shows how women are being represented. When racing with Bond she is equally as good. She challenges him and is very assertive. 'Zenia' is represented in the same way as the men from 'Goldfinger.' (The men are all sat around the table, drinking and smoking cigars whilst talking to Bond) This is seen between Zenia and Bond. Zenia is still a typical Bond girl in the sense that she wants Bond, however this time she is the one in control and is the seductive one. Women are portrayed in 'Goldfinger' in such a way that it seems that they all want to do is be married and "play house". ...read more.


- The female doctor is a stereotype of a "Bond Girl" from an earlier film. The doctor is very naive, sensible, easily seduced, and is not at all brave. The stereotypical Bond girl in 'Goldfinger' is being seen less and less in newer Bond films. The female characters are becoming a lot more intelligent and vital for the plot. Saying this, James Bond has, and will probably will always have girls which are there to be sexy, and to look good, the only difference now being that these girls are appearing less and less but being replaced with sexy intelligent women, who are just as respected as Bond himself. These changes have been growing fast, due to the fast development in out culture. Women are now seen as equals to men and the newer Bond films show this. It would seam clear that women in Bond films will continue to grow and change in line with the development within society. However while the Bond girls have moved on, one thing remains hardly unchanged .... Bond himself. He may be licensed to kill, but his aims will always be on the latest female challenge (a challenge that he will always rise to!) ...read more.

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