Chris Dunmore
Asses the evidence that television in the 1960’s was creating social change.
There is no doubt that during the 1960’s there was a significant cultural change in the UK; this could be accounted for in a very large part by the expansion of the BBC and the introduction of commercial TV of 1955 because television began to deal with real issues. This new commercial television used by ITV meant that the BBC had to change in order to gain viewing ratings, a competitive audience. Indeed new programs such as ‘Up the Junction’ were endemic of what were to become ‘kitchen sink drama’(1) which was intended to interest an audience in the public, by dealing with issues they faced on a daily basis such as the homelessness in ‘Cathy come home’ . Confrontation of this thorny new issue prompted the Labour government to legislate policies (2) in order help the homeless, and is a prime example of television creating social change.